5/15/08

Velaro’s Livefluence helps merchants boost and track customer interaction

E-commerce software provider Velaro Inc. has launched Livefluence to help retailers analyze customer behavior, encourage shopper interaction and change site content based on visitor data.

Paul Demery , Managing Editor, B2B E-commerce

E-commerce software provider Velaro Inc. has launched Livefluence to help retailers analyze customer behavior, encourage shopper interaction and change site content based on visitor data.

Livefluence’s analytics arm, Progression Analytics, enables merchants to access data on what customers are seeing, where they are going, and which paths most often lead to sales, Velaro says. Live chat, click–to-call and survey management services, which are also part of Livefluence, provide shoppers with a more hands-on experience allowing them to easily contact customer service or provide feedback. Click-to-call is a program that enables shoppers to click a button on an e-commerce site, enter their phone number and request that a customer service representative call them.

Merchants also can use Livefluence to take the data they receive about a customer’s interaction on a site and use it to create a unique experience for each shopper. For example, a repeat visitor may see specific images and offers based on what they viewed the last time they came to the site.

“Today’s web analytics tools are great at showing you where people came from and what they’re buying. But they’re not showing you what happens in between,” says Alex Bloom, president of Velaro. “Livefluence clearly and almost immediately contributes to the bottom-line of e-commerce business.”

Topics:

business finance, Customer experience management, Electronic commerce, Siemens Velaro, Technology Internet

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