5/07/08

Barnes and Noble goes digital with magazine subscriptions

In yet another step away from strictly print media, BarnesandNoble.com is offering magazine subscriptions in digital and print formats. The bookseller features more than 1,000 digital and print titles.

Bill Briggs , Senior Editor

BarnesandNoble.com Inc. is offering shoppers magazine subscriptions in digital and print formats. The bookseller features more than 1,000 digital and print magazine titles at prices up to 90% off cover prices.

Digital subscriptions will be available within minutes of purchase for viewing on desktops and laptops. In addition, more than 12,000 back issues of hundreds of magazine titles will be available digitally for purchase as single copies.

BarnesandNoble.com, a wholly owned subsidiary of Barnes & Noble Inc., has partnered with Zinio LLC to fulfill digital magazine subscriptions and with M2 Media Group LLC to provide fulfillment services for paper-based magazine subscriptions. Subscribers and single-issue buyers will receive within five minutes a link to Zinio via e-mail to view the product, BarnesandNoble.com says. BN.com is No. 38 in the Internet Retailer Top 500 Guide.

The digital magazine sales format is supported by technology used in last year’s launch of the Zinio-based See Inside feature that enables book shoppers to preview a book’s contents. The feature now will let shoppers preview certain magazines in a virtual experience that approximates the turning of printed magazine pages, the company says.

“Our magazine offering gives our customers the ultimate flexibility to consume their favorite magazines both digitally and/or in the more traditional print form, via a subscription,” says Marie Toulantis, CEO of Barnes & Noble.com. “By growing our relationship with Zinio, and introducing a partnership with M2 Media Group, we will be the only retailer to offer both options in an integrated shopping experience.”

Topics:

Barnes & Noble, Bookselling, Technology Internet, Zinio

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