4/25/08

StyleFeeder Partners With Shopping.com to Integrate Price Comparison Functionality and Joins Glam Media Network

Don Davis , Editor in Chief

Personal Shopping Engine Enhances E-Commerce Features; Now Part of Leading Online Network for Women

CAMBRIDGE, Mass. (April 22, 2008) StyleFeeder, the personal shopping engine, today announced that it is now part of the Glam Media network and has partnered with Shopping.com to integrate new price comparison functionality. With Shopping.com’s price comparison features, online shoppers can evaluate deals on similar and identical items from across the entire Web. As part of the Glam Media network, StyleFeeder increases its market reach across the largest online network for women.

“We`re thrilled to be able to offer our consumers price comparison functionality via Shopping.com, adding a practical element to our product discovery platform,” said Shergul Arshad, vice president of business development for StyleFeeder. “We are equally pleased to work with Glam Media to bring relevant, targeted advertising to our audience.”

Shopping.com

Shopping.com’s price comparison functionality now integrates with StyleFeeder’s personal shopping engine, which delivers tailored results for each user, connecting buyers to products in a more efficient manner. StyleFeeder users can find the best deal on relevant items with the Shopping.com price comparison engine, supplementing the product discovery and purchase process. StyleFeeder’s advanced personal shopping engine actually learns each person’s style and delivers personalized recommendations – for clothes, furniture, gadgets and more – to each user. Users can add their favorite finds – now at the best prices – to their “StyleFeeds” (a bookmark gallery of products that a user likes), which can be shared with friends and “StyleTwins” (people with similar taste) within the StyleFeeder community.

Glam Media

Separately, StyleFeeder has partnered with Glam Media, joining its distributed media network. Through the Glam Media deal, top brand advertisers will be able to reach more women through StyleFeeder.com’s personal shopping environment. For brand advertisers, Glam Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers. Likewise, StyleFeeder will be able to maximize online advertising revenues as a member of the Glam Publisher Network of more than 400 popular lifestyle websites and blogs targeting women.

StyleFeeder recently announced a new open API initiative for social media developers and since last year has grown significantly with more than four million page views each month and more than 800,000 unique visitors per month. StyleFeeder is the largest shopping application on Facebook with nearly one million installs.

About StyleFeeder

StyleFeeder combines the best of Web 2.0’s social and personalization aspects in the Web’s only personal shopping engine. By learning about each person’s unique sense of style, StyleFeeder helps shoppers discover new products they’ll love and others who share their tastes. Even search results are returned with the user’s predicted order of preference in mind. StyleFeeder has also created the largest shopping application on Facebook, helping social networkers share their latest shopping finds and access their personal recommendations within the Facebook experience. Shopping the way it should be – personalized, easy and always with friends. www.StyleFeeder.com.

Topics:

advertising, Facebook, Glam Media, Online shopping, Shopping.com

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