Don Davis , Editor in Chief
Exclusive Pay-Per-Click Services Available to Infopia Customers
Salt Lake City, UT – April 21, 2008 – Infopia, which provides the leading online, multi-channel selling platform, announced today that it has launched the new Infopia Search Marketing service for small- and mid-sized merchants that sell online. This service is provided by Infopia`s top-tier industry partners and is available to all Infopia eCommerce platform customers. The service provides pay-per-click (PPC) management that enhances website traffic and grows online sales.
Infopia Search Marketing is one of the professional services offered in addition to account management that differentiates Infopia. The new service will help online merchants reduce time spent on search marketing and increase effectiveness. It includes professional management, campaign optimization, and exposure on all major search engines.
As pay-per-click spending is expected to increase from $8 billion in 2007 to $16 billion by 2011*, merchants are expected to be much savvier about how they go about paid advertising. The new Infopia Search Marketing service will enable merchants to realize time savings in their marketing efforts and see greater return on investment by having search professionals manage campaigns. Merchants can set spending limits with the service and measure return on investment through online reporting that is part of the offering.
"Search marketing can be a serious challenge for online merchants who have limited time and resources," said Bjorn Espenes, CEO of Infopia. "Infopia Search Marketing helps small- and mid-sized online merchants be very competitive with how they market themselves and drive the traffic to their site that`s needed for success. We`re excited to bring this service to online merchants as part of our complete eCommerce solution."
Infopia helps online retailers grow their businesses by connecting all aspects of their eCommerce operation and providing them with the right insights to capitalize on vital online selling channels. From inventory and order management, to expanding sales on websites, comparison shopping engines, and marketplaces such as eBay a nd Amazon, Infopia is an award-winning eCommerce software company headquartered in Salt Lake City, Utah. For more information, visit http://www.infopia.com.