4/08/08

MyBuys’ Leadership in Personalized Product Recommendations Continues With the Launch of A Dozen Online Retailers

Katie Evans , Managing Editor, International Research

Company boosts momentum, deepens expertise, and drives value for more clients

Redwood City, CA--April 07, 2008 -
MyBuys™, the leading provider of personalized product recommendations, today announced that an additional 12 retailers, across multiple categories, have launched MyBuys to personalize the shopping experience and drive online sales. MyBuys turns Website traffic into sales by providing personalized product recommendations for each shopper. The service provides strategic cross-sells and up-sells for each retailer’s website, as well as customized product alerts distributed to individual shoppers via personalized email and RSS feeds.

. With the launch of a dozen more retailers, MyBuys deepens its expertise in several key retail vertical columns, including bridal, children’s apparel, home improvement, crafts, footwear, sporting goods and toys. Many of the retailers recently implementing MyBuys are leaders from Internet Retailer’s Top 500 list, including Hancock Fabrics, HobbyTron, Limoges Jewelry and Golf Galaxy, part of the Dick’s Sporting Goods brand.

Recent go-live client, Austad’s Golf, has been thrilled with MyBuys’ results. “Personalizing our site with MyBuys recommendations and email alerts helps us win and keep customers in a highly competitive market. We’re big believers in the power of personalization,” says Joel Harrington, Internet operations and marketing director, Austad’s Golf. “There was very little to do on our end. The whole implementation process was virtually painless, and when the program went live, it worked nearly 100% the way we wanted it to from day one. As for results, they are already exceeding my expectations. MyBuys started generating incremental revenue for us from the first day.”

“Creating relevance by personalizing product recommendations has become an essential competitive tool for online retailers.” said Robert Cell, CEO, MyBuys. “Our clients start seeing material results as soon as MyBuys goes live on their site. We are very pleased with our momentum, both in recent go-lives, as well as newly signed clients who are now gearing up to be part of the next wave of strategic merchants to launch.”

About MyBuys
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper’s behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys’ clients are increasing average order value by 30%, improving conversion rates by 82%, and multiplying the lifetime value of every customer. Premier retailers-including Lancôme, SKECHERS, Golf Galaxy and Karmaloop-partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com

Shannon Cusick

Fleishman-Hillard

415-318-4215

shannon.cusick@fleishman.com

Topics:

business, marketing, Online shopping, Shopping, Technology Internet

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