Katie Deatsch , Senior Editor
Retailer Gains 12 Percent Revenue Increase Using Behavioral Targeting
OREM, Utah – March 25, 2008 – Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that AutoAnything.com, a leading online retailer of automotive accessories and performance parts, has used Omniture Test&Target; to successfully improve user site experience and achieve a 12 percent increase in sales. Omniture’s online behavioral targeting capabilities delivered relevant experiences to AutoAnything.com’s returning visitors who had shown interest in various auto accessories merchandised by vehicle type. On average, the site caters to 1.4 million unique visitors per month.
“We already understand that a great deal of our traffic consists of returning visitors who are interested in a specific category simply because of the vehicle type they own,” said Trevor Klein, senior vice president of business development for AutoAnything.com. “But now that we have the ability to create a more valuable, engaging experience based on their previous site visits, there’s no reason to serve up static pages. The ecommerce environment is an increasingly competitive field. Omniture Test&Target; helps us stay strategic by taking the guesswork out of our marketing campaigns and deliver relevant content to each of our visitors.”
AutoAnything.com plans to continue segmenting their traffic whereby different types of visitors are served targeted offers based on site activity-providing a more meaningful customer experience. Behavioral targeting remains a key initiative to the company`s plans for continued sales growth.
Founded in 1979, AutoAnything began as a brick and mortar retailer of sheepskin seat covers. In 1997, the company set out to expand their business on the Internet. Their dedication to building a cutting-edge, user-friendly ecommerce platform has always been of paramount importance. By developing proprietary data and software applications, partnering with best-of-breed outsourced solutions, and providing top-notch customer service, AutoAnything has created an award-winning and thriving Web site.
Today, AutoAnything is one of the largest and fastest growing online retailers of custom automotive accessories and performance parts with over two million part numbers to choose from. The company’s professional team of executives, industry experts, web development team, and marketing specialists has given the company a commanding presence in both print and online marketing channels. AutoAnything is based in San Diego, CA and is privately held.
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture Test&Target; and other services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture`s annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company`s expectations.
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