3/31/08

Rugs Direct Selects Omniture to Drive Higher ROI from their Online Channel

Katie Evans , Managing Editor, International Research

Nation’s Leading Area Rugs Retailer Selects Omniture for Web Analytics, Search Marketing and Retail Consulting Expertise

OREM, Utah – March 27, 2008 -
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Rugs Direct-the nation’s leading source for area rugs-has selected Omniture to replace its existing Web analytics solution.

Rugs Direct selected Omniture SiteCatalyst® to gain increased understanding of consumer trends and behaviors associated with the company’s Web site content, promotions and merchandising strategies. The company will also enhance their search engine marketing initiatives using automated keyword bidding through Omniture SearchCenter® and Omniture’s search engine marketing consulting practice. One of Omniture’s key differentiators is the ability to natively integrate Web analytics and automated keyword bidding technology-allowing companies to directly tie keyword performance to online consumer activity. Using Omniture’s implementation and client services team of retail experts, Rugs Direct will be fully prepared to optimize their online business using Omniture technology to address their unique business needs.

"From personalized products to exclusive merchandise, we use our online channel to drive a significant portion of our sales,” said Randy Kremer, president, Rugs Direct. “It’s important that we understand how to effectively acquire new customers, present them with relevant offers and achieve the highest levels of customer satisfaction. Omniture promises to provide us with online marketing and search technologies as well as significant retail consulting expertise-augmenting our in-house marketing team to execute on targeted campaigns and gain increased ROI.”

“Rugs Direct has a broad product inventory and growing business including retail showrooms, direct mail catalogs and its online channel,” said Chris Harrington, president, worldwide sales and client services at Omniture. “Using Omniture, we believe Rugs Direct will be better equipped to identify business opportunities and trends, all while providing customers with a positive buying experience no matter which sales channel they use.”

About Rugs Direct
Based in Winchester, VA, Rugs Direct is “The Nation’s Leading Source for Area Rugs.” The company is a multi-channel retailer that offers customers over 60,000 product choices via its online area-rug gallery at www.rugsdirect.com. In addition, the company produces four to six direct-mail catalogs per year and has an aggressive retail growth plan.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst and SearchCenter services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture’s annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company`s expectations.

Historical Information:
Note to Readers: The press releases, presentations and printed remarks and materials are included on this web site for historical purposes only. The information contained in these documents should be considered accurate only as of the date of the relevant document. This information may change over time. Visitors to this web site should not assume that the information contained in these documents remains accurate at a later time. We do not have any current intention, and expressly disclaim any obligation, to supplement, update or revise any of the information in these documents.

Topics:

business finance, Internet marketing, Omniture, Technology Internet, web analytics

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