3/27/08

Responsys Continues Record Growth as Companies Embrace the On-Demand Marketing Platform

Katie Evans , Managing Editor, International Research

San Bruno, Calif. – March 27, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that it has completed its third consecutive year of positive growth. The company ended 2007 with over 50% growth in revenue, a 98% customer retention rate, and a record number of contract wins from leading brands such as AdBrite, AudiologyOnline.com, Harley-Davidson, Jigsaw, Lands’ End, Laura Mercier Cosmetics, and Quicken Loans. This outstanding business performance is testament to the company’s ability to deliver an open, on-demand technology platform coupled with award-winning services that help enterprises drive greater marketing ROI across channels.

“Responsys allows us to put our customers first. With the Responsys on-demand marketing platform and cutting-edge professional services, we deliver targeted, personalized marketing campaigns that are in synch with our customers’ needs and goals, time and time again,” said Russell Kacer, Marketing Director for AudiologyOnline.com. “Bottom line, Responsys gives us a better way to connect with our customers and the competitive advantage we need to not only meet, but exceed, both our marketing goals and our customers’ expectations.”

Responsys was recently ranked number one for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer’s Guide, and Forrester Research ranked Responsys a Leader in the December 2007 Forrester Wave™: Email Marketing Service Providers, Q4 2007. With its firm leadership standing in email marketing and recent product innovations such as Responsys Interact® Team™ for marketing process management, Responsys is well positioned to lead in the emerging on-demand marketing category.

“We are laser-focused on helping marketers succeed in delivering relevant, timely and integrated campaigns that engage customers via their preferred channel,” said Dan Springer, Chief Executive Officer of Responsys. “We are continually advancing our on-demand marketing solutions to create the industry standard for marketers who rely on high-performance, integrated campaigns to drive unprecedented growth in revenues, brand recognition and customer loyalty.”

Responsys recently relocated its headquarters from Redwood City, California to San Bruno, California in order to accommodate the company’s fast growing engineering and customer support teams and to support the rapid adoption of Responsys on-demand marketing solutions worldwide.

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys’ hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands’ End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Topics:

business finance, e-mail marketing, Global marketing, Marketing effectiveness, Technology Internet

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