3/05/08

Multi-channel retailer Findel plc adopts Mercado`s online searchandising solutions to improve its customers shopping...

Paul Demery , Managing Editor, B2B E-commerce

Findel plc, leading supplier of merchandise to the home shopping, education and health sectors, has chosen Mercado Software`s searchandising solutions to strengthen online sales for its home shopping division.

Findel Direct is the online trading division of Findel plc, the fourth largest direct mail order company in the UK, providing a personal shopping service to around 1.5 million customers. Two of its online brands, Letterbox and Kitbag have recently adopted Mercado`s solutions as part of a major upgrade of its online functionality, with a number of other brands in the Findel portfolio to follow.

Tim Broughton, Findel Direct`s IT Director, has chosen to significantly enhance its eCommerce capability, focusing on improving its customers` online shopping experience. The company was impressed by Mercado`s focus on providing shoppers with a product discovery process which provides search results with exceptional relevance to their interest and is extremely intuitive.

According to Mr Broughton, `By using Mercado`s powerful searchandising solution, we are making our primary focus how we can improve our customers shopping experience. It is not just about improving search and navigation, it`s about finding better ways of allowing customers to find exactly what they want, when they want it - resulting in an increase in conversion rates`.

He continues by saying that `We have chosen Mercado because it goes beyond the traditional site search of other products we evaluated, empowering our business users with effective online merchandising and product presentation. By enabling the business to make instant changes to merchandising strategies without requiring input from IT staff the Mercado solution exactly supports our business objectives.`

Rich Beattie, Vice President of Mercado Europe said `With its impressive portfolio of brands, Findel is aware of the need to take a single minded approach to converting and retaining customers. By offering focused search and navigation related to the buyers interest, and merchandising techniques such as tailored landing pages, cross and up selling, profit and inventory based promotions, the online shopping experience will be improved – resulting in more online revenue for Findel`.

About Mercado
Mercado is a leading eCommerce solution provider, offering site search & navigation, merchandising and storefront solutions to more than 150 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in Europe, the United States and Canada. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado`s software and on-demand solutions, online retailers commonly realise immediate and significant conversion rate and average order value increases. Arcadia, Blacks Leisure Group, GUESS? Inc., Macy`s, Majestic Wine, Sears, Scotts of Stow, Ted Baker and Zavvi (formerly Virgin Megastores), are some of the online businesses who have partnered with Mercado.

For more information about Mercado Software, please visit www.mercado.com or call Paul Robinson on +44 (0)1628 509296 or email probinson@mercado.com.

Topics:

Electronic commerce, Findel plc, Kitbag, Online retailers, Virgin Megastores

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