2/29/08

Mercado Joins Coremetrics Connect™ to Optimize Online Marketing Performance

Don Davis , Editor in Chief

Certified Partner Integration Platform Delivers Closed-Loop Marketing and Ends Fragmented Campaign Approach

PLEASANTON, Calif., February 25, 2008 – Mercado, the leading eCommerce search, navigation and merchandising solution provider, today announced that it is a certified partner on Coremetrics Connect™, the industry’s first technology platform to meaningfully address the specific business needs of online marketers to improve campaign performance. Coremetrics Connect, which launches today, integrates leading digital marketing applications - including search, online content optimization, email and behavioral targeting technologies – to effectively monitor, measure and optimize campaign performance across multiple channels. Together with certified partners, Coremetrics Connect enables a network of closed-loop marketing solutions with a single view of campaign performance, and campaign optimization based on the most comprehensive and accurate picture of customer behavior.

“The integration of Mercado and Coremetrics optimizes search results and site merchandising to accurately reflect what’s going on in our customers’ online businesses. We call this Metrics Driven Merchandising™,” said Corey Leibow, President & CEO of Mercado.

Through Metrics Driven Merchandising, Mercado allows online retailers to confidently deploy auto-ranking formulae that optimize product rankings and merchandising elements according to dynamic metrics such as page views, conversion rates and revenue. Through its integration with Coremetrics Connect, Mercado automates the process of aggregating and analyzing data – saving valuable time, while ensuring information is acted on according to a company’s merchandising strategies and business objectives. By automating those merchandising tasks that are inherently metrics-driven, and facilitating and validating merchandising decision-making, Mercado and Coremetrics enable merchandising, product, and marketing managers to focus on more strategic and revenue-generating activities.

Coremetrics Connect delivers proven integrations with leading providers of digital marketing solutions. The platform is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

“In order to maximize profits, eCommerce businesses need a merchandising strategy that brings together the disparate data that reflect their own reality – metrics such as those provided through marketing optimization tools,” added Leibow “Our integration with Coremetrics is very significant for online retailers because it connects the dots between various meaningful eCommerce metrics, and allows merchandisers to immediately act on this data and deploy the ideal merchandising mix.”

“In order for online marketers to implement campaigns that truly impact the bottom line, they need a way to leverage a single, accurate and complete source of behavioral data across all their digital marketing applications,” said John Squire, Chief Strategy Officer at Coremetrics. “The integration offered between Coremetrics’ powerful analytics and Mercado will provide marketers with a comprehensive picture of customer behavior and the ability to optimize search navigation based on that behavior to make significant improvements to campaigns.”

For more information about Coremetrics Connect, visit: http://www.coremetrics.com/solutions/integration_connect.php

About Mercado

Mercado is a leading eCommerce solution provider, offering site search & navigation, merchandising, and storefront solutions to more than 150 multi-channel, pure-play Internet, and SMB retail brands in the United States, Canada, and Europe. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado’s software and on-demand solutions, online retailers commonly realize immediate and significant conversion rate and average order value (AOV) increases. Macy`s, Williams-Sonoma Inc., OfficeMax, REI, B&H; Photo-Video, and Hanna Andersson are some of the retailers who have partnered with Mercado.

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Contacts:
Mark Shapiro
Mercado PR Department
(858) 578-7861
press@mercado.com

Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
coremetricspr@lewispr.com

Topics:

business finance, IBM WebSphere Commerce, Internet marketing, Marketing performance measurement and management, optimization

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