Don Davis , Editor in Chief
- Leading Photo Video site introduces PowerReviews tag-based customer reviews -
MILLBRAE, Calif., February 21, 2008 – PowerReviews™ (www.powerreviews.com), the Internet’s leading developer of customer-review solutions for retailers and their shoppers, announced today that B&H; Photo Video (www.bhphotovideo.com), one of the largest and most respected photo and video retailers in the country, has selected PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships.
“We pride ourselves on our customer service, and we understand that the value of long-term customer satisfaction depends on our ability to provide the best available products to our customers, whether they buy on the web, in the store or through mail order,” said Herschel Jacobowitz, CIO of B&H; Photo Video. “We had our own home-grown review system for users to share information, but PowerReviews has taken this to another level. The solution gives us the ability to enhance our customer buying experience, increase the credibility of our Web site and leverage customer opinions on our products to drive sales.”
When B&H; Photo Video customers want to write reviews for products on the site, they can choose to recommend specific products and accessories that are available for purchase, comment on how useful they find the products, and recommend similar products that they own. This is a particularly exciting feature, as B&H; Photo Video customers can now research thousands of products to obtain reviews from like-minded customers as well as access the products directly.
“This functionality allows our friends at B&H; Photo Video to fully leverage the power of reviews on their site, allowing shoppers to see ‘the bigger picture’ in terms of buying cameras and electronics" says Jay Shaffer, VP of Sales and Marketing of PowerReviews. "For instance, we all know that buying the camera is just the first step in a great photographic experience. Shoppers see recommendations from real camera users like themselves in terms of what are all the great accessories that go with it like photo bags, straps, batteries and lenses, making this a complete photo purchase from the start!”
PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews` user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 200 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen`s, and The Sports Authority, we have also launched our own shopping portal, Buzzillions (www.buzzillions.com). The company is based in San Francisco and is backed by Menlo Ventures and Draper Richards.
B&H; has been serving the imaging market since 1973. B&H; is an Authorized Dealer for most major brands. B&H; is the world`s leading retailer of imaging products, serving professionals & consumers in their NYC retail store & through their state of the art website. They are determined to combine honesty with the very best service before, during, & after each sale. They maintain a knowledgeable & courteous customer service staff assisted by the best support systems. Millions of satisfied customers are testimony to the success of their efforts. They have the world`s most extensive inventory of more than 200,000 photo, video & pro audio products including every accessory & related supplies available at discounted prices, ready for rapid delivery. They also carry a large assortment of Computer equipment, peripherals, software, components, & accessories as well as a large variety of binoculars & scopes. They were awarded for the 6th Time the Circle of Excellence Platinum Award & as one of the "Very Best Performing E-tailers" for 2007.
Jennifer Johnson Avril for PowerReviews