2/27/08

Apparel and specialty retailers tie for best January performance

Customers with a high broadband connection could visit an apparel retailer’s site and a specialty retailer’s site in about 6.25 seconds in January, says Gomez.

Mark Brohan , Research Director

Apparel and accessories retailers tied with specialty merchants to give visitors and shoppers with high broadband connections the fastest access time in January, says Gomez Inc.

Gomez notes that customers with a high broadband connection could visit an apparel retailer’s site and a specialty retailer’s site in about 6.25 seconds, compared with mass merchants (6.26 seconds), and computers and electronics retailers (6.87 seconds).

When their site is accessed by a low broadband connection, apparel and accessories retailers provided the fastest average access at 14.52 seconds, Gomez says. The next fastest web retailing category was specialty/other retailers (14.71 seconds), followed by mass merchants (15.04 seconds), and computers and electronics (16.94 seconds).


Top 50 Performance Summary:
How Online Retail Categories Compare
January 01 , 2008 - January 31 , 2008
  Dial Up Low Broadband High Broadband
Response Time (Seconds) 48.86 15.19 6.35
Success Rate (%) 81.81 98.68 99.14

Topics:

business finance, Gamal Al-Ghandour, Ismail El Shafei, Rolling stock, Technology Internet

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