Don Davis , Editor in Chief
KING OF PRUSSIA, Pa., – Feb. 26, 2008 – GSI Commerce Inc. (Nasdaq: GSIC) today announced it has become the new, full-service e-commerce solution provider for Major League Soccer (MLS) recently re-launching the league’s Web store at http://www.mlsgear.com. With the addition of MLS, GSI provides e-commerce solutions for nearly every major professional sports league in the United States, including Major League Baseball, the NFL, the NBA, the NHL and NASCAR.
MLSgear.com includes officially licensed merchandise from all 14 MLS teams including, jerseys, shorts, hats, outerwear and other apparel, soccer equipment and accessories, books and videos, collectibles and memorabilia and gift cards. Added convenience provides fans with the ability to shop by team, brand, new arrivals and hot sellers.
“GSI’s experience working with the online businesses of professional sports leagues is unparalleled in the e-commerce industry. Our fans will experience a better, all-round online shopping experience now that the MLS Web store is operating on a more efficient and state-of-the-art platform,” said Stu Crystal, vice president, marketing and consumer products for Soccer United Marketing. “We look forward to growing MLS’ online business with GSI as our e-commerce partner.”
GSI re-launched the MLS online store early in February and is providing the site with Web technology, order processing, fulfillment and customer care.
“We are very proud to add Major League Soccer as an e-commerce partner and we look forward to supporting the MLS brand and serving the league’s growing base of dedicated fans around the country,” said Damon Mintzer, executive vice president of sales for GSI Commerce. “The success of the MLS launch is emblematic of the leadership position we have earned in delivering high-quality, end-to-end e-commerce solutions for direct-to-consumer businesses.”
MLB Advanced Media L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, and GSI have an agreement with MLS to operate its Web store. MLSgear.com was scheduled to launch on the GSI platform later this spring; however, to take advantage of advanced security features, MLS accelerated the migration and launch onto GSI’s platform in February.
About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc.
About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the United States and around the world. The league’s 13th season kicks off March 29. The 14 teams in MLS are: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, Red Bull New York, New England Revolution, Real Salt Lake, San Jose Earthquakes and Toronto FC. The league’s 15th team, Seattle, will begin play in 2009. Major League Soccer plans to expand to 16 teams by 2010, and could feature as many as 18 clubs by 2012. For more information about MLS, log on to the league’s official web site at www.MLSnet.com.
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.