2/13/08

FlowerShop.com Goes Mobile in Time for Valentine’s Day

Don Davis , Editor in Chief

Scottsdale, Ariz. – Feb. 8, 2008 – FlowerShop.com, an online floral gift provider, has announced the launch of its m-commerce site, FlowerShopMobile.com, in time for one of its biggest holidays of the year: Valentine’s Day. The mobile site allows customers to browse and buy top-selling products for same-day delivery, using their mobile phone or handheld device.

FlowerShop.com selected mPoria Inc.’s GoMobile solution for its m-commerce site due to its market lead, simple integration and economical cost structure. The mobile site accepts all major credit cards as well as PayPal.

“The decision to go mobile was a natural one for Flowershop.com,” says Eric Luoma, president of FlowerShop.com. “Flowers tend to be an on-the-fly purchase. If you’re in an airport and it’s your anniversary, it makes sense to pull out your phone and order flowers for your wife.”

While Luoma does not expect m-commerce to be a large percentage of Flowershop.com’s business this year, he is confident that now is the time to prepare for the much anticipated m-commerce surge. “We wanted to jump in before we’re chasing the competition in a year or two,” says Luoma.

FlowerShop.com is encouraging its customers to try FlowerShopMobile.com by offering 20% off Valentine’s Day orders placed on the mobile site. Luoma hopes that this incentive – presented during one of the busiest holidays of the year – will get customers comfortable using FlowerShopMobile.com for the upcoming spring holidays such as Secretary’s Day and Mother’s Day. FlowerShop.com is also reaching out to mobile users through text ads on Google Mobile Search.

FlowerShop.com is a family-owned and operated online florist based in Scottsdale, Ariz. The company delivers floral gifts, gift baskets, plants, and gourmet foods worldwide, offering same-day delivery and a 100 percent satisfaction guarantee. The company also owns flowers4canada.com, gayprideflowers.com, cactusflower.com, accentwith.com and cactusflowerevents.com.

Contact: Eric J. Luoma, President
FlowerShop.com
p. 480-483-9200, f. 480-483-7404
ejluoma@flowershop.com
http://www.flowershop.com

Topics:

mobile commerce, mobile phone, Mobile telecommunications, PayPal, Wireless

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