2/12/08

Urban Brands Selects ATG`s e-Commerce Personalization Platform to Re-Launch Ashley Stewart and Marianne Web Stores

Don Davis , Editor in Chief

Leading specialty apparel retailer to grow women`s brands with expanded online presence powered by ATG Commerce

CAMBRIDGE, Mass.--Feb. 11, 2008--ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose e-commerce suite powers more top online sellers than any other, today announced that Urban Brands Inc. has selected ATG Commerce as the e-commerce technology foundation for the re-launch of Web stores for both Ashley Stewart, the leading women`s specialty retailer in Urban America, and Marianne, a leading women`s specialty retailer targeting Latina women. Expected to launch in spring 2008, the new AshleyStewart.com will boast a sleek site with expansive product inventories enhanced by the unique, personalized browsing and buying experience provided by ATG`s software. The Marianne launch date is to be determined. Re-platforming both sites with ATG Commerce will enable Urban Brands to significantly increase Web sales and advance the company`s aggressive expansion goals by attracting new customers and creating brand enthusiasts through the use of personalized home pages, promotions and site search results which help shoppers find the latest fashion selections and suggested accessories quickly and easily each time they visit.

Currently, AshleyStewart.com showcases signature looks from the brand`s catalog while highlighting the latest fashion trends for the plus-size fashion industry. Likewise, MarianneStores.com presents snapshots of trendy sportswear, intimate apparel, hand bags and accessories that shoppers can find at the brand`s brick-and-mortar locations in urban areas of Miami, Los Angeles, Texas, Puerto Rico and the U.S. Virgin Islands. Urban Brands` partnership with ATG marks the first time the company will offer its contemporary apparel for purchase online with dedicated e-commerce sites.

"Both our Ashley Stewart and Marianne stores are emerging as top shopping destinations for Urban and Latina women," said Jonas Shapiro, director of e-commerce for Urban Brands. "Recognizing that today`s women are increasingly turning to the Web to make apparel purchases, it is only fitting that we invest in top-notch e-commerce technology that will propel our brands to the next level of success. We selected ATG Commerce because it is the most flexible, scalable platform on the market and we`re excited to work with ATG to create a personalized, cutting-edge site for our shoppers."

"ATG`s e-commerce platform has proven to be more than instrumental in driving Web sales for organizations ranging from telecommunications and media companies to more traditional online merchants like apparel retailers and sellers of consumer packaged goods," said Cliff Conneighton, senior vice president, ATG. "We`re happy to welcome another impressive name to the fold of companies that have opted to invest in ATG Commerce. 2008 will be a remarkable year for Urban Brands and we`re thrilled to be a part of it."

About Urban Brands Inc.

Urban Brands Inc. is the parent company of Ashley Stewart Stores and Marianne, leading women`s specialty stores across the United States, Puerto Rico and the U.S. Virgin Islands.

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world`s most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry`s most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world`s most widely used click-to-call service. ATG`s solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T;, Best Buy, B&Q;, Cabela`s, Carrefour, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Macy`s, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.

(C) 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user`s Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG`s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG`s product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

CONTACT: ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com
www.atg.com

or

Matter Communications for ATG
Jackie Volovich, 978-499-9250 x236
atg@matternow.com
www.matternow.com

SOURCE: Art Technology Group, Inc.

Topics:

American Eagle Outfitters, Electronic commerce, Target Corporation, Urban Outfitters, World Wide Web

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