Don Davis , Editor in Chief
Toronto, ON – February 6, 2008 – TigerGPS.com’s implementation of Nextopia Software’s eComm|Search technology and Search Cloud module has helped the online specialty retailer of GPS navigation devices increase sales by enhancing consumers’ shopping experience.
TigerGPS.com, a member of both the 2007 Inc. 500 and Internet Retailer Top 500 lists, replaced its previous site search product with Nextopia’s hosted eComm|Search product because it wanted to more closely monitor customer demand, generate additional shopping pattern data, and be able to respond with short-term promotions and site merchandizing updates.
“Nextopia’s search technology helps us thrive in a very competitive market by helping shoppers find the right GPS navigation solution at the right time,” said TigerGPS.com founder and CEO Derek Kleinow. “The Search Cloud is a great way to boost our SEO traffic as well as help shoppers find popular products, particularly those looking for gifts who might be new to the world of GPS and unsure of exactly what to buy. The Search Cloud really helped drive sales during the Christmas period when gift purchasing was so important.”
Introduced in November 2007, Nextopia’s eComm|SearchCloud module enables TigerGPS.com to generate better SEO results for its product lists, as well as higher sales from shoppers searching for popular products. Integrated into the retailer’s site, the SearchCloud module aggregates a site’s most popular search keywords and generates in real-time a textual representation, with the more popular keywords appearing in larger font and/or bolded. Each SearchCloud keyword links to the site’s product database, increasing visibility in organic search results and enhancing the shopper’s experience.
“Nextopia’s product search technology has helped TigerGPS.com increase site traffic and then convert more of it,” added Nextopia founder and president Sanjay Arora. “By making product search more granular and responsive to how consumers actually behave on sites, TigerGPS.com has seen sales of products from brands such as Garmin, Magellan, and TomTom rise weekly since the change to Nextopia.”
About Tiger GPS.com
About TigerGPS.com, Ltd.: TigerGPS.com, Ltd., headquartered in New York, NY, is the leading online specialty retailer of GPS navigation devices made by top name brand manufacturers such as Garmin, Magellan, and TomTom. Through its web site at http://www.tigergps.com, the company serves the automotive, outdoor, marine, and fitness markets, including a wide array of customers ranging from individual consumers to corporate and government clients. TigerGPS.com offers worldwide shipping and has done business in 127 countries to date. The company is also proud to support members of the U.S. Armed Forces worldwide.
A pioneer in providing specialized Internet search products and services since 1999, Nextopia Software Corporation delivers next generation information retrieval technology to businesses and online retailers. Based in Toronto, ON, Nextopia enables its customers to deliver the right product at the right time. Retailers benefiting from the company’s flagship product, eComm|Search, include Abt Electronics, Crabtree & Evelyn, La Senza, Rock Bottom Golf, and Vintage Tub & Bath. For more information, visit nextopia.com.
Nextopia Software Corporation
Tel: 800-364-9080 X105