2/04/08

Social commerce company Powered hires new vice president of sales

Powered Inc., whose technology enables manufacturers and retailers to build online communities, has named Randy Atherton vice president of sales. He will be responsible for expanding sales of the company’s social commerce platform, Powered Panorama.

Paul Demery , Managing Editor, B2B E-commerce

Powered Inc., whose technology is designed to enable manufacturers and retailers to build online communities, has named Randy Atherton vice president of sales. He will be responsible for expanding sales of the company’s social commerce platform, Powered Panorama.

Atherton previously was vice president of worldwide sales at Saratoga Systems, a provider of customer relationship management technology. Before that, he was executive vice president of audio conferencing company Raindance Communications and from 2002 to 2005 served as president and CEO of Webscreen Technology, a provider of Internet security service.

“As companies continue to shift their focus to non-traditional forms of advertising that truly engage customers, Powered is perfectly positioned to help these companies achieve maximum value from social commerce initiatives,” Atherton says.

“Randy has an incredible track record in driving corporate sales and closing impressive deals – and his enthusiasm, knowledge and leadership make him an invaluable addition to the Powered team,” says Dave Ellett, CEO of Powered, which is headquartered in Austin, TX. “Randy’s sales experience and extensive industry connections will enable Powered to bring Panorama to more global brands than ever before to help them connect with their customers on a deeper and more effective level.”

Topics:

business finance, Electronic commerce, Technology Internet

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