During the busy holiday shopping season, The Popcorn Factory converted 29.5% of shoppers into buyers, followed by L.L. Bean at 23.6% and AbeBooks at 20.6%, according to Nielsen Online.
Paul Demery , Chief Technology Editor
During the busy holiday shopping season, one of the most important factors for success in e-retailing is converting shoppers into buyers. And no one did it better than The Popcorn Factory, with a conversion rate of 29.5% of total visitors in December, up 99.3% from 14.8% in November, according to new data from Nielsen Online’s MegaView Online Retail.
MegaView Online Retail, which tracks numerous metrics in e-commerce, has just released research showing the top 10 retailers by conversion rate in December among retailers that received a minimum of 500,000 unique visitors during the month. The retailers and their conversion rates are: