Paul Demery , Managing Editor, B2B E-commerce
Five Bold New Online Video Features to Increase Click Throughs and Conversions
IRVINE, Calif., January 16, 2008 - Innovate Ads (www.innovateads.com), the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads, today announced five new products that bring new, dynamic capabilities to online videos. iAds Playlist plays a different online video each time a visitor returns to the Web site. iAds Hotspot allows users to click on “hotspots” to be taken to another page, usually a “buy” page. iAds Sound-on/Sound-off allows the visitor to control the volume of an online video. iAds Unique Camera Angles allows highly creative video angles for the Video Spokesperson. iAds 3D Interaction allows 3D full-body Video Spokespeople on any Web site.
“Online marketers need to be as creative as possible to attract the attention of their visitors and generate a call to action,” said John Cecil, president of Innovate Ads. “Using our online videos in creative new ways gives Web sites the punch they need to generate excitement among visitors and delivers a proven higher click rate and conversion rate than without video.”
iAds Playlist plays a different online video each time a visitor returns to the Web site. Up to five videos can be created and played in order or randomly each time a visitor returns to the site. This allows the visitor to get different information with each visit, including different calls to action that can result in a sale. Using multiple online videos allows web marketers to dynamically communicate different messages using online video. For an example, visit http://www.innovateads.com/playlist.php.
iAds Hotspot allows users to click on “hotspots” to be taken to another page, usually a “buy” page. An unlimited number of hotspots or click links can be created on a page to take the visitor to other pages for more information, contact forms or to buy a product. This is especially useful for retail sites where visitors can click on a product, such as a shirt or jewelry item, or a Video Spokesperson to purchase. This feature allows visitors to click on the items that interest them most while creating a very quick path to the call to action. It also encourages the visitor to visit more pages on the site in a single visit. For an example, visit http://www.innovateads.com/hotspots.php.
iAds Sound-on/Sound-off allows the visitor to control the volume of an online video. To start the video, the visitor moves the cursor over the Video Spokesperson and can then click on the pop-up volume control. This gives visitors more control over the videos they want to see on the site, helping increase the amount of time they watch the video and helping impact click through rates to call to action pages. For an example, visit http://www.innovateads.com/sound-on-sound-off.php.
iAds Unique Camera Angles
iAds Unique Camera Angles allows highly creative video angles for the Video Spokesperson. Highly creative video angles create a dramatic video presentation that entertains visitors and can help increase click through rates to call to action pages. For an example, visit http://www.innovateads.com/ex-online-video-Jennifer-Jean-Synder.php.
iAds 3D Interaction
iAds 3D Interaction allows 3D full-body Video Spokespeople on any Web site. This feature creates a very personal interaction with a 3D Video Spokesperson. For an example, visit http://www.innovateads.com/ex-online-video-capitol-records-spokesperson.php.
How iAds Works:
Innovate Ads’s clients get a line of code for the web page where they want the video to appear. That line of code tells the web page that once it is done loading to launch the video from the Innovate Ads servers. The video then overlays on top of the client’s web page. Videos pull from Innovate Ads’s servers so it handles browser compatibility issues, bandwidth, delivery, etc. Since the video is completely separate from the web page, there are no issues for the client’s site, and the video plays effortlessly and automatically.
About Innovate Ads
Innovate Ads (www.innovateads.com), the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads, has created a unique way to produce and deliver streaming video over the Web for use in online video ads, promotional videos on websites and other new media applications. Innovate Ads’s iAds Video Spokesperson allows a video spokesperson to appear on the web page and talk to the visitor. Using video overlay technology, Innovate Ads uses streaming video to deliver the iAds Video Spokesperson to their clients’ web pages remotely from their own server without affecting the site or demanding bandwidth from the client’s server. Innovate Ads also tracks each video and provides detailed reports on click-through and other important data, which can then be measured against sales coming from the site.
Innovate Ads produces the video, working with clients through the entire video development process, from production to delivery. iAds Video Spokesperson and the other iAds’ products give Innovate Ads’ clients’ websites added personality and an increased feel of one-on-one communication. Launched in 2006, Innovate Ads is a division of Innovate Media Group, taking advantage of Innovate Media Group’s online production expertise and has increased its exposure in the online video delivery business. This allows Innovate Ads to deliver video for advertising and promotion purposes on any webpage that is generated with a URL.
Contact iAds at Innovate Media at (714) 352-7222 or visit the Innovate press relations center at: www.innovateads.com/press.php for more information.