1/14/08

Kellwood names George Sokolowski as chief marketing officer

In his new role Sokolowski will be responsible for strategic planning and tactics, brand development and positioning, consumer research, trend analysis, and building relationships with key multi-channel and web retailers.

Don Davis , Editor in Chief

Kellwood Co., a manufacturer and direct marketer of apparel, has named George Sokolowski as chief marketing officer and vice president of strategy.

In his new role Sokolowski will be responsible for strategic planning and tactics, brand development and positioning, consumer research, trend analysis, and building relationships with key multi-channel and web retailers.

Previously Sokolowski was employed as managing partner of SkyTop Advisors, a retail marketing advisory group. He also was executive vice president and chief marketing officer of The TJX Companies. Sokolowski replaces chief marketing officer Patrick J. Burns, who was promoted to group president of Kellwood’s Lifestyle Alliance in September.

Kellwood owns and operates brands such as Hanna Andersson, No. 167 in the Internet Retailer Top 500 Guide.

Topics:

business, business finance, Positioning, Technology Internet, TJX Companies

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