Paul Demery , Chief Technology Editor
Allows Retailers to Forecast Paid Search Performance during Holidays
New York, NY, November 30, 2007- PM Digital, a leading online marketing firm, today announced the release of its Holiday Dashboard™, a new and proprietary reporting tool that gives retailers instant access to their paid search performance throughout the holiday season.
More specifically, the Holiday Dashboard provides PM Digital clients with a real-time, day-by-day view of their paid search campaign’s key performance metrics including: orders, revenue, clicks, conversion rate and other key performance metrics. It also enables clients to gauge how their current orders are tracking compared to last year’s holiday season, project final holiday sales based on current sales to date and have visibility to the prior two weeks’ trends of metrics in all key performance categories.
“The web continues to play a vital role for retailers to reach their holiday sales goals. The real secret behind a successful holiday season is being able to quickly and effectively monitor the surge in online demand, and use it advantageously to maximize sales and stay one step ahead of competition,” said Suzy Sandberg, President.
The Holiday Dashboard joins the growing list of proprietary search marketing tools, reporting and research created and built by PM Digital that simplify and optimize search performance on a real-time basis. The suite of tools aligns under an integrated marketing platform and unified brand, called MediaHarbor®.
PM Digital (www.pmdigital.com) is a leading online marketing firm serving direct response clients. For retailers, PM Digital helps target and scale an online audience through Search Engine Marketing, Datafeed Marketing and Search Engine Optimization. The firm works with well-known national retailers such as Bloomingdales, J Crew, Lillian Vernon, Eileen Fisher, dELiA*s, Inc. and Paul Fredrick. PM Digital is headquartered in New York City with additional offices in San Francisco, CA and Columbia, SC.
Heidi Smookler-Marketing Manager