11/30/07

More than just gift sites benefit from the surge in online holiday shopping

All kinds of retail web sites experienced a boost on the Monday after Thanksgiving, not just sites associated with traditional gift-giving. Among them: The HP Home & Home Office Store, AllergyBuyersClub.com and MusicNotes.com.

Don Davis , Editor in Chief

All kinds of retail web sites experienced a boost on the Monday after Thanksgiving, not just sites associated with traditional gift-giving. Among them:

The HP Home & Home Office Store at hpshopping.com reports that traffic increased 28% on Monday from a year ago and that total web sales were up 40% from last year

AllergyBuyersClub.com reports that sales on Monday were up more than 35% from last year’s Monday after Thanksgiving. Mercia Tapping, AllergyBuyersClub.com CEO and president, attributes the growth to such factors as adding many new products to the web site, implementing several site enhancements and expanding the mailing circulation of its catalog, which drives shoppers to the web. Among the product categories that the retailer expanded were air purifiers, humidifiers and bedding items. AllergyBuyersClub.com is a division of Boston Green Goods. Inc. which also operates GreenandMore.com and SleepBuyersClub.com.

Even sheet music sales benefited from the rush to buy for Christmas. Sheet music downloads at MusicNotes.com on Monday and Tuesday of this week were up 33% vs. the comparable days last year while digital sales were up 32%. The site experienced 10,000 downloads with sales of approximately $55,000. The number of unique visitors exceeded 80,000 on both Monday and Tuesday, the company reports. “We expect our sales to remain strong right up to Christmas day as people desire to learn, play and perform their favorite holiday songs,” says chairman and CEO Tim Reiland.

For 1,100 clients of OrderMotion Inc., an on-demand provider of order and customer data management, revenue on Monday was up 48% compared to the Monday after Thanksgiving a year ago. Orders were up 22% and the average purchase was up 21%. OrderMotion tracked the same retailer customers year-over-year.

< While comScore Networks Inc. reports that sales marketwide on Monday were up 21% over a year earlier, the average ticket was down 12%. OrderMotion explains the difference between its numbers and comScore’s by stating that consumers are turning to smaller merchants online. “We are looking at the small to medium segment only rather than at all retail,” says Kathy Greenler Sexton, chief marketing officer for OrderMotion. “What this says to me is that consumers are looking and shopping beyond the big brands now, so small and medium-sized retailers are taking a larger share of wallet.”

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comScore, Culture, Spyware, Technology Internet

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