11/21/07

Debenhams Implements Reflexis Task Management To Improve Productivity and Drive Increased Sales

Don Davis , Editor in Chief

London-based retailer implements RetailAction Manager in stores throughout the United Kingdom and Ireland

DEDHAM, Mass. and LONDON-November 19, 2007--Reflexis Systems Inc., the pioneer and leader in Retail Execution Management, today announced that Debenhams plc (LSE: DEB) has implemented RetailAction Manager to drive sales and maximise efficiency by turning corporate strategy into consistent store-level action. The Londonbased retailer has implemented the Web-based Reflexis task management solution in more than 140 stores throughout the United Kingdom and Ireland.

“Debenhams is known for providing its shoppers with a wide range of internationally recognized brands and superior customer service,” said OP Choudhary, Director of Operations for Reflexis Systems in Europe. “We look forward to helping Debenhams improve its operational productivity and enhance its already high customer service levels.”

About Debenhams

Based in London, Debenhams plc (LSE: DEB) is a leading department stores group with a strong presence in key product categories, such as womenswear, menswear, homeware, and health and beauty. Debenhams has a total of 133 department stores in the UK and the Republic of Ireland, and a further nine Desire by Debenhams stores, which are a new small store concept featuring a mix of women’s fashion, accessories, lingerie, and cosmetics. Debenhams has a further 30 international franchise stores in 14 different countries. Debenhams is the second largest department store chain in the UK. Designers at Debenhams include Nigel Cabourn, Jasper Conran, Theo Fennell, Pearce Fionda, Frost French, Betty Jackson, Ben de Lisi, Julien Macdonald, John Richmond, John Rocha, and Matthew Williamson.

Debenhams plc was listed on the London Stock Exchange in May 2006.

PR Contact for Debenhams:
Justine, Alistair
Debenhams- Head of PR

About Reflexis Systems, Inc.

Reflexis helps retailers turn strategy into action with the integrated RetailAction™ suite of Retail Execution Management solutions. Reflexis customers include Tesco plc, B&Q;, Homebase, The Home Depot, Metro AG, Sears Holdings, Staples, Circuit City, Toys "R" Us, Barnes & Noble, AutoZone, and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies, empowering them to increase average basket size and improve field and store management productivity throughout their chains.

The Reflexis suite of products features the RetailAction Manager™, RetailAction KPI Activator™, RetailAction StoreWalk™, and RetailAction LabourScheduler™. Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts in the United States, with international offices in the UK, Germany, and India. For more information, visit www.reflexisinc.com

Contacts
Reflexis Systems (UK) Limited
Peter Casey
(0) 1256 316 130

or
Reflexis Systems, Inc.
David L. Andrews, 781-493-3400

Topics:

business, Debenhams, Debenhams Ireland, John Rocha

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