Don Davis , Editor in Chief
Integrated online marketing leader Oneupweb chosen to develop search marketing solutions that will strategically position Meijer as a national retail brand online.
TRAVERSE CITY, MI – Integrated online marketing leader Oneupweb has been selected by Meijer, the Grand Rapids, Mich.-based retailer, to develop a pay per click campaign focused on strengthening Meijer’s national brand value, sales and brand loyalty online.
“Meijer is a well-known, trusted brand with stores currently operating in Michigan, Ohio, Indiana, Illinois and Kentucky,” says Oneupweb CEO Lisa Wehr. “The search marketing campaign will help position them as a national retail supercenter, eventually making them a household name throughout the United States.”
Meijer recently launched a new Ecommerce website allowing customers to shop the retail super center online at Meijer.com, including items not available in stores. Meijer partnered with Oneupweb to increase traffic and conversion rates on the site and create a positive reputation as a national online retailer.
“We researched several companies, but what drew us to Oneupweb was the breadth of services offered, particularly in SEO and SEM,” says Elizabeth Truman of Meijer’s Ecommerce Marketing and Promotions department. “Oneupweb is upfront, easy to work with and provides us with a wealth of great information.”
Some of that information will be obtained through Oneupweb’s proprietary technology, ROI trax®. This conversion technology allows Oneupweb to monitor, track, and quickly fine-tune Meijer’s search marketing campaign.
“We expect to see Meijer’s paid search campaign conversion rates rise steadily,” says Wehr. “As more consumers find out that they can now ‘shop for more at Meijer.com’, that increased traffic will result in sales.”
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement, and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.
Meijer is a Grand Rapids, Mich.-based retailer that operates 181 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the inventor of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer can be found at www.meijer.com.
Public Relations Manager | oneupweb
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