10/02/07

BlueHornet Networks Wins New E-Mail Marketing Clients

Don Davis , Editor in Chief

Provides email services for Internet Retailer Top 500 brands: Venus Swimwear, Rooms To Go, and The Orvis Company

MINNEAPOLIS, September 28, 2007 - BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced it recently added three companies from the Internet Retailer Top 500 Guide to its client roster: Venus Swimwear, Inc., Rooms To Go, Inc., and The Orvis Company, Inc. Other new BlueHornet client wins include DaveRamsey.com, PropertyRoom.com and Aquent.

These new clients are using BlueHornet’s eMarketing Suite version 4.0 (eMS 4.0), its advanced email marketing application. BlueHornet’s eMS 4.0 delivers features, including transactional messaging, that online retailers can use to improve the customer purchasing experience. In addition, eMS 4.0’s advanced message targeting capabilities allow retailers to quickly respond to customer behavior with relevant up-sell and cross-sell emails.

“BlueHornet’s sophisticated segmentation technologies and robust re-marketing capabilities offer the features we need to precisely target our messages and drive incremental customer revenue,” said Jonathan Wilbur, e-commerce analyst for Venus Swimwear. “Quickly identifying new sales prospects and then sending email campaigns that include highly relevant messaging is critical to success in today’s competitive online market. BlueHornet’s eMS 4.0 helps us stay ahead of the curve and capture meaningful sales opportunities.”

The 2007 Edition of Internet Retailer’s Top 500 Guide is an authoritative ranking and comprehensive analysis of America’s 500 largest e-retailers based on their annual sales on the web. It contains competitive data on the leaders of web-based retailing who account for nearly two-thirds of the $135-billion e-retailing industry in the United States.

“BlueHornet has been able to further break into the elite group of online marketers from the Internet Retailer Top 500 Guide because our of the flexibility of our email marketing suite,” said Tim Marusich, vice president and general manager for Digital River’s BlueHornet business unit. “Our offering includes features that apply to e-retailers of all sizes, and helps many of our clients achieve a large volume of online sales.”

“BlueHornet’s innovative and smart marketing technologies are helping us further expand our communications programs,” said Rob Hagen, chief executive officer for PropertyRoom.com. “We are using BlueHornet’s comprehensive segmenting features to take full advantage of our data so that we can send targeted messages to our customers and ensure their online experience is personalized for them.”

About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based email marketing solutions. BlueHornet conducts email campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its email marketing solution. For more information, visit www.bluehornet.com.

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Topics:

Internet marketing, marketing, Online shopping, Orvis, Yesmail

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