9/20/07

mPoria, Inc. Announces New Customer Wins at Shop.org Annual Retail Summit in Las Vegas

Kurt Peters , Executive Editor

Retailers Adopt mPoria’s GoMobile!™ Service to Tap the $63B Mobile Commerce Market

LAS VEGAS--Sept. 18, 2007--This week at Shop.org’s Annual Retail Summit mPoria, Inc. is announcing its newest customer roster, underscoring the value the mobile commerce technology provider delivers to merchants tapping the lucrative $63 billion m-commerce market. Announced customers include 40 new retailers who are using mPoria’s GoMobile!™ m-commerce solution to power their mobile shopping sites.

In launching an m-commerce site, retailers increase brand awareness, consumer loyalty and merchandise sales. With today’s announcement, mPoria now serves more than 100 large, mid-size and niche merchants across a broad range of industry verticals including apparel, electronics, accessories, footwear, food, gifts, flowers, tickets, and more.

“This impressive list of customers demonstrates merchants’ confidence in the mobile channel,” commented Dan Wright, CEO & co-founder of mPoria. “Consumers – especially those who fall within the 18-34 year-old demographic, are increasingly turning to their cell phones as an anytime, anywhere way to shop and merchants need to be prepared to satisfy this desire. The merchants announced today epitomize a rapidly growing segment of market leaders ready to capitalize on the $63 billion m-commerce opportunity.”

mPoria’s GoMobile! service is a turnkey m-commerce solution that enables retailers to easily and cost-effectively build, customize and monitor a complete m-commerce site. Site set-up is simple and requires no in-house development expertise. Once a retailer’s site is live on the GoMobile! platform the retailer is able to offer consumers the ability to shop on the mobile web. mPoria’s platform supports the majority of all handsets offered by major U.S. carriers including Verizon, AT&T; and Sprint.

The following are statements from mPoria customers emphasizing their views on the m-commerce market and mPoria’s GoMobile! technology:

“For our core demographic – consumers between the ages of 18-34, the mobile phone is as essential as their car keys and wallet. They depend on their phones for a lot more than just phone calls, including the ability to browse and shop the mobile web,” commented Brett Dewey, CEO of WickedCoolStuff, Inc. “Investing in an m-commerce solution like mPoria’s is a natural matter of course for our business and a move to stay one step ahead of our consumers.”

“mPoria has tremendous market expertise and a proven, cost-effective and easy-to-use solution,” said Jim Simpson, VP Logistics, Technology and CRM, TysToyBox, LLC. “We deployed our mobile shopping site in less than 24 hours. Now customers looking for the latest licensed brands and products can find us via our www.tystoybox.com on-line store or, with the help of their cell phones, anytime, anywhere at www.tystoybox.mobi."

“Consumers have their cell phones with them 24 hours a day,” said Joe Domek, director of e-commerce for TicketsNow. “So instead of waiting for a customer to get to a computer, we are always available to them. mPoria’s technology allowed us to do this in a cost-effective, efficient way. It’s a no-brainer investment for our business.”

“It used to seem pretty crazy that you would sit at your desktop and order a set of sheets,” said Marrika Larson, owner of Marrikas Luxury Bed and Bath. “So, of course, going into the cell phone is just the natural next step, and mPoria was a natural choice for us to do this.”

“Today there are more than 40 million U.S. consumers browsing the mobile web with just about one third of those consumers actively shopping. This presents tremendous opportunity for us. The investment in launching our mobile shopping site is far exceeded by the returns we realize,” said Kevin Baqai, Director of Operations, GameQuestDirect. “Going live with GoMobile! did not require any technical expertise and was easier than we expected.”

New customers include:
1. Accessory Geeks
2. All Aboard Toys
3. All Music Import
4. All Safety Products
5. All-Battery.com
6. Austad Golf
7. Avant Guarde Enterprises
8. Bernard Watch
9. Beverly Hills Eyewear
10. Big Dates
11. Big Plush
12. Camping Survival
13. Charmstrap
14. Costume SuperCenter
15. Delightful Deliveries
16. Diamond Wave
17. Dover Saddlery
18. EC Outdoors
19. Get It Now
20. Golf Outlet USA
21. Gourmet Station
22. Herbs Pro
23. Hickory Farms
24. Ikesound
25. INet Video
26. Inside Computer
27. QualityGoodsGirl
28. Lab88
29. Marquel
30. Marrika
31. Minxwarehouse
32. MovieGoods
33. New York Cell Phone
34. One Stop Shop 4 Parts
35. Original Wireless
36. Pandora`s Cube
37. Princeton Watches
38. San Joaquin Valley Farms
39. ShopIrish.com
40. Time Piece USA
41. Ty`s Toy Box
42. WickedCoolStuff

To learn more about mPoria’s GoMobile! m-commerce service, call mPoria Sales at 206-447-3360, email sales@mporia.com or visit the company’s website at www.mporia.com.

About mPoria, Inc.
mPoria is the leading North American provider of mobile commerce solutions. The company builds and markets m-commerce stores for retailers, enabling them to extend their reach to the mobile channel and increase sales and customer loyalty. Retail customers include GameStop, Buy.com, TicketsNow, Cutter & Buck, and others. Wireless carrier partners include Verizon Wireless, Sprint and AT&T.; mPoria is privately owned and based in Seattle, WA.

Topics:

Commerce, mobile commerce, mobile phone, mPoria, Verizon Wireless

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