Glam Media, a fashion content syndicator and operator of e-commerce sites, has hired Ralf Hirt as vice president, international. Hirt joins Glam Media from his position as vice president of operations & strategic partnerships for DoubleClick.
Paul Demery , Chief Technology Editor
Glam Media, a fashion content syndicator and operator of e-commerce sites, has hired Ralf Hirt as vice president, international. Hirt joins Glam Media from his position as vice president of operations and strategic partnerships for DoubleClick Inc.
“We are thrilled to have such an internationally seasoned veteran like Ralf join Glam Media to help shape our global rollout,” says Samir Arora, chairman and CEO. “His proven experiences in Europe and Asia, with one of the leading Internet advertising technology companies, are perfectly aligned with our requirements for applying local insights to our global platform.”
Glam Media manages display and video brand advertising campaigns for hundreds of premium and luxury advertisers through Glam web sites and a network of publishers. Glam Media brings together a distributed media content and advertising platform of Glam owned-and-operated sites, the Glam Publisher Network of more than 370 lifestyle web sites, blogs and magazines, as well as syndicated content from select media companies to offer brands a targeted and customized way to reach women online. Glam Media has hosted more than 20 million unique visitors in the U.S. and more than 30 million worldwide.
“This is a very exciting time to join Glam Media, as it is now possible for the company to leverage its initial domestic successes to pave the way for a true globalization of its business,” Hirt says. “The Glam Distributed Media model can be successfully localized in key geographies such as the UK, Germany and Japan, and allow Glam’s global brand advertisers to tap a worldwide audience.”
Hirt has held management positions at DoubleClick in New York, Hong Kong, Sydney and London. During his time in Asia Pacific, Hirt served on the board of the Asian Digital Marketing Association.