7/12/07

Follett Selects SubscriberMail for Email Marketing

Paul Demery , Managing Editor, B2B E-commerce

Higher Education Group Emails 1.6 Million Buyers and Sellers of Textbooks

LISLE, Ill. (July 9, 2007) - SubscriberMail (http://www.subscribermail.com), an email marketing company that helps organizations successfully develop and deliver email communications, today announced it has been selected by Follett Higher Education Group to provide email marketing services.

Follett Higher Education Group is the largest operator of college bookstores in North America, with more than 740 locations across the United States and Canada. Follett manages official on-campus bookstores usually under the names of the institutions, such as "The Hammes Notre Dame Bookstore" at University of Notre Dame. The company also operates 10 off-campus locations where they compete with on-campus stores.

Follett will use the SubscriberMail solution to communicate with 1.6 million opt-in subscribers to help drive traffic to the stores and increase sales.

Follett selected SubscriberMail for its enhanced reporting capabilities and high level of personal customer service.

"It is very important to Follett to have a high level of customer service," said Carol Mjoseth, director of marketing at Follett Higher Education Group. "We selected Subscriber Mail because of their expertise in the email marketing space."

"SubscriberMail is a good fit for companies like Follett that are looking for more than just a technology solution in their email service provider," according to Jordan Ayan, president of SubscriberMail. "Most major ESP`s are technology-centric, SubscriberMail is marketing-centric in that we focus on the marketing opportunities email offers our clients and solve problems that plague email marketers. We help solve these problems with our award-winning patented technology, but marketing is always our focus. The difference is enormous."

About SubscriberMail
SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ`s Marketing Excellence award three years consecutively. SubscriberMail is located in Lisle, Ill.

For information contact:
Clarus Communications

Mara Conklin, 847.816.9411
mconklin@teamclarus.com

Linda Muskin, 847.432.7300
lmuskin@teamclarus.com

Topics:

business finance, Follett Corporation, Jordan Ayan, marketing, Technology Internet

NEWS CATEGORIES Back to Top...