VistaPrint has ventured into the marketing services business with the rollout of mailing and creative services. The new services offer VistaPrint’s small business customers options to market their business.
Mark Brohan , Research Director
VistaPrint Ltd., a web-only retailer of graphic design services and customized printed products to small businesses and consumers, has ventured into the marketing services business with the rollout of mailing creative services. The new services offer VistaPrint’s small business customers cost-efficient and timely marketing options, the company says.
The new services result from customer requests, senior vice president of North American marketing Trynka Shineman tells Internet Retailer. The program targets small office and home office shoppers, particularly those who already are VistaPrint customers. “Customers who are using our products and services will order more from us to save time. This helps deepen the relationship between us,” Shineman says.
VistaPrint’s mailing services offer one-stop design and mailing functions. Customers that design and mail a postcard with VistaPrint now have the option to upload or purchase direct mail lists and mail the postcards directly through the company. For example, customers can design, print and mail 50 postcards via bulk mail for $74, significantly less than the United States Postal Service, which requires a minimum of 300 pieces for bulk rates, the company says.
Products can be designed, printed and mailed to U.S. addresses in four business days, Shineman says.
VistaPrint’s creative services include design and copywriting skills. Customers work with VistaPrint staff to design and write personalized marketing materials. Once the project is complete, products can be ordered by phone or on the web.
Creative services are in place for brochures, standard postcards, oversized postcards and flyers. Prices start at $29.99 for professional copywriting and design on postcards, and turnaround time for the finished design is four business days from the customer’s first contact. Once the design is complete, products can be received by customers in as little as three business days, the company says.
VistaPrint is No. 79 in the Internet Retailer Top 500 Guide.