6/11/07

Dwight Moore Named Vice President and Head of Corporate Marketing

Marketing Executive Brings 12 Years of Software and Consumer Goods Experience to Leader In Mobile Phone Couponing

SAN JOSE, Calif., May 30 -- Cellfire, the first nationwide mobile couponing service for cell phone users, today announced that Dwight Moore has been named to the senior management team as Vice President and head of Corporate Marketing.

Moore, who has more than 12 years of software and consumer goods experience for Syndera, Siebel Systems and Quaker Oats, will be responsible for Retail Marketing, Carrier Marketing and Corporate Communications for Cellfire.

"Dwight Moore is an outstanding addition to Cellfire`s senior management team," said Cellfire CEO Brent Dusing. "Dwight`s success in working with leading consumer brands will help Cellfire accelerate its business strategy and enable the company to offer more great deals to consumers. Dwight will play a key role in expanding and strengthening Cellfire`s market leadership."

Prior to joining Cellfire, Moore worked for Syndera, an operational business intelligence application provider in Redwood City, Calif., where he served as Senior Director, Marketing and Products. At Syndera, he was a member of the senior management team and was responsible for all corporate marketing, product marketing, and product management. Before Syndera, he worked for Siebel Systems, most recently as Group Director, Product Marketing-Siebel Consumer Goods. At Siebel Systems, he led a team of product managers who developed an award-winning suite of CRM solutions for the consumer goods industry. Earlier in his career, Moore worked for Quaker Oats in a variety of positions. Moore earned an MBA from the J.L. Kellogg Graduate School of Management, Northwestern University, and a Bachelor of Science in Business Administration from the University of Colorado, Boulder.

"Cellfire is the premier mobile couponing company in the country because of its proven track record of delivering value and innovation to the marketplace," Moore said. "I am looking forward to working with the team at Cellfire to expand the company`s market leadership and to continue bringing unique opportunities to the marketplace for both consumers and retailers."

Cellfire is the only nationwide, application-based mobile couponing service designed for savvy-shoppers and budget-conscious consumers. Cellfire automatically delivers savings directly to cell phones and provides frequently updated discounts specific to that consumer`s geographic area. By clicking on a particular coupon, consumers receive a unique redemption code that is presented at the time of the purchase.

Cellfire`s participating merchants include Domino`s Pizza, Hardee`s, Peet`s Coffee & Tea, Hollywood Video, T.G.I. Friday`s, 1-800-flowers.com, Omaha Steaks, magazine publisher Meredith Corp, and numerous local merchants. Cellfire adds new merchants and updates coupon offers often.

About Cellfire
Cellfire provides consumers with convenient retail discounts directly on their mobile phones. Cellfire is the first nationwide mobile couponing service that allows consumers to easily access deals from brand-name retailers nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit http://www.cellfire.com/.

CONTACT:
Greg Berardi
+1-415-239-7826
greg@bluemarlinpartners.com
for Cellfire
Web site: http://www.cellfire.com/