6/06/07

JELLYFISH.COM PARTNERS WITH CHANNELADVISOR

Bill Briggs , Senior Editor

ChannelAdvisor Opens the Door for Online Merchants to Take Advantage of Jellyfish’s Dynamic and Risk-Free Sales Channel

MADISON, WISCONSIN – June 5, 2007 –
Jellyfish.com, the Internet’s first comparison shopping site to operate exclusively on a Cost Per Action (CPA) ad model, today announced a partnership with ChannelAdvisor, a leader in on-demand solutions and services that enable retailers to optimize their e-commerce sales strategies. The partnership will allow online retailers to dynamically tailor their commission structure to optimize product sales in real-time, while paying only for sales rather than clicks.

“With Jellyfish, merchants have the assurance that their ROI is fixed and have no need to worry about the complicated web analytics often associated with traditional Pay Per Click search advertising,” said Brian Wiegand, CEO of Jellyfish. “Using the unique Jellyfish.com ad platform, merchants can dynamically adjust their CPA advertising rates at the individual product level to optimize search rankings and drive sales in a highly-targeted, risk-free fashion. ChannelAdvisor is an invaluable partner in enabling leading online merchants to maximize their returns through Jellyfish.com, simply and effectively.”

ChannelAdvisor merchants who integrate with Jellyfish only pay advertising fees for successful sales because of Jellyfish’s CPA ad model. ChannelAdvisor makes this risk-free channel even more appealing by streamlining the integration process to just a few simple steps, adding value for merchants while keeping setup quick and easy.

“ChannelAdvisor partnered with Jellyfish.com in large part because of the positive reception for their search advertising model from our merchant community,” said Scot Wingo, Chief Executive Officer of ChannelAdvisor. “With our detailed product-level reporting integrated directly with the Jellyfish.com platform, our joint retailer customers can identify and maximize the return on their comparison shopping spend.”

ShoppingAdvisor, ChannelAdvisor’s newly released self-managed comparison shopping solution, puts control back in retailers’ hands, giving them the freedom to market every product – easily and effectively – across more than 40 integrated comparison shopping engines. By better managing these interactions, ChannelAdvisor helps retailers minimize their spending, increase their revenue and improve their efficiencies.

About Jellyfish
Jellyfish is a shopping search engine powered by a patent-pending form of online advertising that creates inherent price savings for online shoppers and risk free sales for advertisers. The first and only comparison shopping engine to share its advertising revenue directly with consumers, Jellyfish has generated millions of dollars of sales for its merchant partners and $100,000’s of dollars in savings for its customers since its beta launch in June, 2006. The company was founded by seasoned entrepreneurs, Brian Wiegand (CEO) and Mark McGuire (President), and is based in Madison, Wisconsin.

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor`s customers include, GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.

Contacts:
Christina Armstrong
Connecting Point Communications (for Jellyfish)
650-867-4899
carmstrong@cpcomm.com

Ashley Jones
ChannelAdvisor Corporation
Ph: 919.349.4177
ashleyj@channeladvisor.com

Topics:

Commerce, Internet search engines, Online retailers, Publicly traded companies, Shopzilla

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