6/06/07

Demandware Expands On-Demand eCommerce Platform+ With Industry-Leading Merchandising Functionality, Technology Partnerships,...

Bill Briggs , Senior Editor

Demandware Empowers Merchants to Drive Online Revenue and Deliver a Superior Shopping Experience

San Jose, Calif. – June 5, 2007 – Internet Retailer 2007 Conference -
Demandware (www.demandware.com) announced today new merchandising enhancements to its breakthrough On-Demand eCommerce Platform+ including updated product functionality, new technology partnerships, and Client Success Program services. The product highlights include over 30 new advanced promotion options, catalog-based enhancements and improved eCommerce search which customers will instantly and automatically receive as part of Demandware’s continuous innovation upgrade platform. Demandware has also signed several technology partnerships with vendors Allurent, BazaarVoice, and PowerReviews and launched a Client Success Program to help retailers achieve merchandising excellence.

Leading brands are utilizing the Demandware eCommerce Platform+ for its industry-leading merchandising capabilities designed to empower merchants to deliver the right products and offers to customers, increase online sales, and improve the customer experience. Beauty retailer Bare Escentuals went live with a new bareMinerals.com site on Demandware in Fall 2006, and is also currently working to re-launch their entire BareEscentuals.com site on Demandware.

“Demandware enabled us to easily modify and extend the same in-store merchandising to customers who prefer to engage with us over the Internet,” said Sarah Veit, Director of Web Marketing at Bare Escentuals. “Their merchandising capabilities and services allow us to sell products online in innovative new ways.”

Demandware eCommerce Platform+ Industry Leading Merchandising Product Functionality

Demandware has added a new promotions rules engine to its eCommerce Platform with 30 new promotion types including unique options such as surprise and delight loyalty-based offers. Other new merchandising capabilities offered in this product release include gift certificates, source codes, gift registry, and wish lists for providing the best shopping experience to consumers and driving increased revenues. All of this best-of-breed merchandising functionality can be easily controlled by merchants and marketers through Demandware’s advanced, easy-to-use Business Manager user interface.

In addition, Demandware has expanded its eCommerce search capabilities – e.g. guided, natural, proximity, advanced, parametric, and category-based search – to allow consumers to browse online catalogs to quickly find the products they want. Demandware empowers merchants to leverage leading-edge search technology such as relevancy ranking based on sophisticated algorithms, manual control of search results along multiple dimensions, and redirecting customers to specific pages based on common phrases. All this robust search functionality is fully integrated with the product catalog to allow real-time editing for accurately displaying the right products and information to customers.

“A key challenge for all leading brands selling online is getting access to merchandising tools that provide the flexibility to sell products effectively,” said Stephan Schambach, founder and chairman of Demandware. “Merchandisers and marketers utilize Demandware’s eCommerce platform to accurately and easily categorize, price, display, and promote products while retaining total control over the merchandising process.”

Demandware eCommerce Platform+ Merchandising Technology Partnerships

To round out its industry-leading merchandising capabilities, Demandware has signed partnership agreements with Allurent, BazaarVoice, and PowerReviews. Allurent’s rich merchandising technologies will complement Demandware’s powerful merchandising features and eCommerce Platform+ to create the optimal solution for retailers. BazaarVoice and PowerReviews offer powerful customer-generated product rating, review, and tagging functionality to help consumers make better buying decisions and retailers to increase conversion rates.

Demandware eCommerce Platform+ Merchandising Services In order to help customers achieve the optimum level of success with its On-Demand eCommerce Platform+, Demandware created a comprehensive Client Success Program (CSP) to help customers best partner with Demandware to meet their business goals. Through the CSP, Demandware proactively delivers value-added services and expert advice on the issues that matter most, such as the effective use of online merchandising best practices to drive sales. Visit Demandware (Booth # 315) at the Internet Retailer Conference and Exhibition (www.internetretailer.com/ir2007) June 4 – 7, 2007 in San Jose, California. To request a meeting at the show, please contact info@demandware.com.

About Demandware, Inc.
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform+ that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware’s best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888 553 9216 or email info@demandware.com.

Contact:
Gretchen Mather
617-877-7273
pr@demandware.com

Topics:

Demandware, Ecommerce 2.0, Information technology management, Merchandising, Online shopping

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