Don Davis , Editor in Chief
MCLEAN, Va., May 23, 2007 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Netflix, Inc. has selected MicroStrategy as its enterprise reporting and analysis standard. Netflix is the world`s largest online movie rental service.
Netflix will utilize MicroStrategy for reporting and analysis of financial data, marketing campaigns, and movie recommendations. With MicroStrategy, Netflix users will gain valuable insight into critical marketing data to evaluate marketing campaigns and personalized movie recommendation data, enhance its marketing programs, and better serve its subscriber base of 6.8 million members. MicroStrategy was selected by Netflix for its ease-of-use, robust reporting and analytical capabilities, and scalability for large databases.
"We evaluated several other business intelligence products and found that MicroStrategy offers us the flexibility and scalability we need to support our growing business intelligence applications," said Wayne Peacock, vice president of Business Intelligence at Netflix. "We are impressed with MicroStrategy`s intuitive Web interface, which will enable our users to make strategic, analytically-based decisions to better serve our growing business."
"Netflix is an exciting online retailer and we are proud to count them as a new MicroStrategy customer," said MicroStrategy COO, Sanju Bansal. "The MicroStrategy platform delivers content-rich reports and analyses that are highly useful tools for online retailers that are committed to improving customer service and business performance."
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at http://www.microstrategy.com.
MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.