5/16/07

mPoria, Inc. Announces New Customer Wins

Kurt Peters , Executive Editor

Retailers Select mPoria’s GoMobile!™ M-Commerce Solution to Sell Products via Mobile Phones

SEATTLE, Wa., May 16, 2007 – mPoria, Inc., the leader in mobile commerce solutions for retailers, today announced a host of new customers that include Cutter & Buck (NASDAQ:CBUK), Moosejaw Mountaineering, TMG Electronics, Cosmetic Mall, Bundle City, The Twister Group, Circle of Deals/Allegiant Marketing, Presents for You, Second Act, GameQwestDirect.com, Prestigecamera.com, Abesofmaine.com, Dialgift.com, Bikesomewhere.com, Blueheadsets.com, Trisports.com and Electrified.

Joining the growing list of retailers marketing and selling products via the mobile channel, these companies have selected mPoria’s shopping portal and GoMobile! ™ m-commerce solution to offer merchandise to the more than 230 million consumers shopping on mobile phones and devices.

According to David Gill, director of mobile media at industry analyst firm Telephia, "Retailers are looking to reach consumers directly in as many ways as possible. Enabling mobile commerce provides them with a critical acquisition mechanism beyond the carrier channel and retailers wanting a share of this growing market must engage now.”

mPoria operates a mobile shopping portal available through all major U.S. wireless carriers to offer retail products to their wireless subscribers. Additionally, the company provides GoMobile! -- a turnkey m-commerce website solution that enables merchants to easily and cost-effectively build, customize and monitor an entire mobile shopping site from a web-based interface. Site set-up is simple, cost-effective, requires no in-house development expertise, providing retailers with an m-commerce site compatible with handsets offered by major U.S. carriers including Verizon Wireless, Sprint Nextel, and AT&T.;

Key benefits of GoMobile! include:
• Delivers immediate access to the mobile web: Through GoMobile’s simple, automated and non-technical set-up process retailers are able to establish a mobile web presence in less than 48 hours.
• Added sales and marketing channel: With the addition of a mobile shopping site, retailers are able to increase brand awareness, improve customer loyalty, and access, market, and sell to millions of U.S. mobile phone subscribers.
• Drives sales revenue: According to industry experts, U.S. mobile commerce revenues from the sale of physical merchandise increased by an estimated 40% in 2006. With the addition of a mobile shopping site, retailers are able to quickly and easily tap into this rapidly growing segment to drive incremental sales.

To learn more about mPoria’s GoMobile! m-commerce service, call mPoria Sales at 206.447.3360, email sales@mporia.com or visit the company’s website at www.mporia.com. For more information about Telephia research, please visit: www.telephia.com.

About mPoria, Inc.
mPoria Inc. is the leading North American provider of mobile commerce solutions. The company builds and markets m-commerce stores for retailers, enabling them to extend their reach to the mobile channel and increase sales and customer loyalty. Retail customers include GameStop, Buy.com, TicketsNow, Cutter & Buck, and others. Wireless carrier partners include Verizon Wireless, Sprint and AT&T.; mPoria is privately owned and based in Seattle, WA. For more information email PR@mporia.com or visit the company’s website at www.mporia.com.

Topics:

mobile phone, Moosejaw, Online shopping, Sprint Nextel, Verizon Communications

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