5/09/07

Fashion Icon Diane von Furstenberg to Re-Launch Global Web Stores with e-Commerce Personalization Expert ATG

Kurt Peters , Executive Editor

Internationally acclaimed designer to launch 5 sites in fall 2007 with ATG Commerce OnDemand to create sophisticated e-shopping experiences for women worldwide

CAMBRIDGE, Mass.--May 8, 2007--ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform provider, today announced that fashion mogul Diane von Furstenberg (www.DVF.com) has selected ATG Commerce OnDemand to power the creation of five international Web storefronts which will launch in fall 2007. ATG was chosen to drive the re-launch of DVF`s global e-commerce efforts as a result of the company`s impressive client roster including its e-commerce success with Neiman Marcus, one of a very select few of elite retailers which offer DVF`s line of high-end women`s apparel. With ATG Commerce OnDemand, DVF will support and drive further growth in its e-commerce business through the use of advanced personalization and intelligent merchandising campaigns. Following the launch, DVF shoppers will enjoy a more sophisticated online experience complete with more relevant promotions, easier site navigation and fully customized Web stores fit for each of DVF`s five primary global markets--United States, United Kingdom, European Union, Hong Kong and Japan.

To drive sales growth and the increasing demands of international distributors and licensees, DVF determined that implementing ATG Commerce in a hosted environment will enable the company`s business users to exercise complete control in maintaining the site and presenting personalized marketing campaigns to consumers. DVF also cited ATG`s position of powering more of the top 300 internet retailers than any other e-commerce vendor as part of its decision to enter in a contract with the company.

"With rapid growth in the international markets, we needed a Web site that crystallized our brand equity and expressed Diane`s personality and lifestyle, while solving the needs of our international markets," said Paula Sutter, president, Diane Von Furstenberg. "ATG Commerce OnDemand will allow us to extend that presence internationally by creating five distinct sites that cater to our customers in every way possible, while permitting our merchandisers to create online programs and promotions in ways that will create the greatest impact within their local markets. We look forward to leveraging ATG products to take DVF.com to the next level"

"ATG`s Commerce OnDemand suite empowers retailers with the e-commerce features required to take their business to the next level without forcing business users to pay attention to the technical e-commerce hosting systems behind their sites," said Cliff Conneighton, senior vice president of marketing, ATG. "Receiving all the benefits of ATG Commerce in an on-demand delivery model was particularly attractive to DVF because the company wanted to focus less on software and more on tools they can use to directly manage their online catalog, search results, cross-sells and offers for individual customers as well as members of global market segments."

About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world`s most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry`s most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world`s most widely used click-to-call service. ATG`s solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T;, Best Buy, B&Q; Cabela`s, Carrefour, Cingular, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, J. Crew, Macy`s, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.

(C) 2007 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user`s Internet experience or handle user volumes; that those customers leveraging ATG won`t have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG`s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG`s product strategy may change in the future; that the hosting market will not grow or grow at the projected rates; and the risks and costs of intellectual property litigation . ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

CONTACT: ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com

Matter Communications for ATG
Jesse Ciccone, 978-499-9250 x230
atg@matternow.com

Topics:

ATG Stores, Diane von Fürstenberg, Electronic commerce, fashion, World Wide Web

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