4/18/07

Infopia Introduces Marketplace Manager Spring ’07

Kurt Peters , Executive Editor

New and enhanced capabilities help drive greater growth and optimization for online retailers

Salt Lake City, UT – April 18, 2007 – Infopia, the leader in multi-channel, online selling solutions, today launched Marketplace Manager Spring ’07. Driven by the new realities of Web 2.0, the latest release of the eCommerce platform provides online retailers with additional functionality to help them grow their business, optimize operations as well as profits, and build out their brand and presence even further in the online world.

New and enhanced capabilities now available in Infopia’s Marketplace Manager Spring ’07 fall into three key areas. Highlights of these capabilities include the following:
1. Enhanced, time-saving features. New context-sensitive, online help throughout the application; a redesigned user interface for quicker access and visibility into vital stats; and increased automation for managing inventory, listings, and orders. Additional enhancements to the integration with salesforce.com, provide even more options for servicing customers and optimizing marketing opportunities.
2. Expanded online marketplace functionality. Through integration with the eBay Giving Works Program, merchants can easily engage in “cause marketing” directly from the Infopia platform. Enhanced capabilities for eBay and Amazon Seller Central provide merchants with added functionality to optimize automated pricing and inventory features on those sites. Newly designed marketplace templates provide options to customize HTML content and change color settings – all with a single click.
3. Website optimization capabilities. Utilizing Search Engine Optimization (SEO) tools has been simplified with built-in site maps and easy-to-use features that control page titles, meta tags, and image alt tags. New storefront templates expand branding options for the look and feel of storefronts that can be changed instantly.

Bjorn Espenes, CEO of Infopia, explained how Infopia is helping customers leverage Web 2.0 trends with the latest product release: “As eCommerce continues to evolve, retailers are learning that they can take advantage of new technology and initiate new online selling strategies. With Infopia’s Marketplace Manager Spring ’07 release, they have the tools at their fingertips necessary to put new programs in place to reach niche customers, deliver dynamic offerings, develop targeted promotions, and create a unique brand and exceptional customer experience.”

For more information about the new Infopia Marketplace Manager Spring ’07 release, please visit www.infopia.com.

About Infopia, Inc.
Infopia provides the industry`s most complete eCommerce platform, enabling businesses to fully execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit www.infopia.com.

Contact: Renee Maler, Infopia Public Relations - 925-968-9495.

Topics:

Information technology management, Online music stores, Online shopping, optimization, Overstock.com

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