4/03/07

Fry Partners with Omniture to Help Online Retailers Drive Profitable Sales

Paul Demery , Managing Editor, B2B E-commerce

Fry Earns Omniture Authorized Services Partner Recognition

ANN ARBOR, Mich., April 2 -- Fry, Inc., an e- commerce design, development and managed services provider, today announced that it has partnered with Omniture (NASDAQ:OMTR) to help online retailers measure and optimize their online initiatives through industry leading Web analysis and reporting tools-resulting in increased sales and online conversion.

Fry also announced that it has earned designation as an Omniture Authorized Services Partner. During this process, Fry certified its teams on Omniture solutions via Omniture`s Certified Professional program. The charter of the program is to provide partners with not only the competencies to improve their client`s online success with Omniture solutions, but also the knowledge to drive best practices in the Web analytics and online marketing industries.

The Omniture Certified Professional program provides training and certification for partners on Omniture`s Online Business Optimization Platform(TM). The solutions that make up the platform include Omniture SiteCatalyst(R), Omniture Discover(TM), Omniture Data Warehouse(TM), Omniture SearchCenter(TM), and Omniture TouchClarity(TM).

"This alliance will help us offer our retail, consumer goods and manufacturing clients the opportunity to implement and use the most advanced Web analytics tools available," said David Fry, president and chief executive officer of Fry, Inc. "As the development and integration of online operations grows increasingly complex, merchants are looking for new ways to measure their effectiveness. Omniture`s suite of products can help merchants optimize their online business."

"By utilizing Omniture`s Online Optimization Platform, Fry will provide their clients with a clear view of success so they can drive online improvements meaningful to retailers such as increased revenue and average revenue per visit," said Mark Dillon, vice president of channels at Omniture.

About Fry, Inc.
Fry, Inc. (http://www.fry.com/) designs, builds, integrates, hosts and manages multi-channel e-commerce applications for clients such as Brookstone, Crate and Barrel, Eddie Bauer, Godiva Chocolatier, The Home Depot, Levenger, Spiegel, and Whirlpool. Online operations created and managed by Fry generated more than $1 billion in 2006. The company has offices in Ann Arbor, Chicago, New York and San Francisco and specializes in systems engineering, managed services, information architecture, creative design, usability and brand strategy. Fry is a privately held company that has been designing and developing e-commerce applications since 1994.

Topics:

business finance, Internet marketing, Omniture, Technology Internet, web analytics

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