Kurt Peters , Senior Executive Editor
MarkMonitor Helps International Brand Protect Customers and Revenue by Halting Hundreds of Illicit and Counterfeit Online Sales on Any Given Day
San Francisco, Calif. – March 6, 2007, 2007 – MarkMonitor®, the global leader in enterprise brand protection, today announced that the company has expanded its engagement with global entertainment powerhouse World Wrestling Entertainment® (WWE) to include Online Channel Protection(TM). A MarkMonitor client for more than three years, WWE® has now added the Online Channel Protection solution to secure online sales, detect brand infringement and take aggressive action to protect customers and revenue. Only one month after deployment, WWE is shutting down hundreds of illicit and counterfeit online sales on any given day.
WWE is a globally recognized brand with notable revenue generated through the online sale of DVDs, clothing and other consumer products and merchandise. As fans increasingly turn to the Internet to purchase WWE products, and as WWE seeks new ways to generate revenue through Internet sales, the company required a comprehensive solution to safeguard not only its brand online, but also its sales channel.
"Online Channel Protection from MarkMonitor provides my team with a `one-two` punch. We can stop sales of counterfeit or illicit WWE goods online and go after the offenders to collect monetary damages which go directly back to our bottom-line,” said Stacy Papachristos, WWE Associate Counsel of Intellectual Property. "MarkMonitor continually searches all of the major online auction sites, e-commerce sites and domains capitalizing on our brand for the unauthorized sale of WWE products. It is common for us to shut down literally several hundred unauthorized online sales in a week in a fraction of the time it would take us to do so without Online Channel Protection.”
According to the International Anti-Counterfeiting Coalition, the total value of counterfeit goods represents more than $600 billion annually with about 14%, or $84 billion, being traded in unauthorized online channels. The World Customs Organization estimates that 5 to 7 percent of all goods traded globally are counterfeit.
"It is becoming the standard for leading brands such as WWE to take an aggressive stance against attacks to their online sales channels in order to protect their customers and revenue,” said Frederick Felman, chief marketing officer of MarkMonitor. "As the global leader in enterprise brand protection, time and again these brands choose MarkMonitor as their partner for generating fast, measurable and impressive results.”
Online Channel Protection, the most comprehensive online monitoring and enforcement solution for fighting counterfeit and gray marketing selling online, is part of MarkMonitor`s full suite of brand protection solutions. MarkMonitor solutions are designed to assist corporations in every step required to establish and defend their brands wherever they may appear on the Internet.
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company`s exclusive access to data combined with its real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.
About World Wrestling Entertainment, Inc.
Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
A&R; Edelman for MarkMonitor
MarkMonitor® is a registered trademark of MarkMonitor, Inc. WWE and World Wrestling Entertainment are registered trademarks of World Wrestling Entertainment, Inc. All other trademarks included herein are the property of their respective owners.