3/06/07

Keynote Announces Year-Long Program to Advance Solutions for Meeting Performance Challenges of the New Internet

Kurt Peters , Executive Editor

• Leading Internet companies convene to address Web 2.0 performance and usability challenges

• First Event in the Program is a Customer Advisory Board Meeting to be Held in San Francisco on March 12 and 13

San Mateo, Calif., - March 5, 2007 - Keynote (Nasdaq: KEYN) , The Mobile and Internet Performance Authority™, announced today a new year-long program designed to advance the current state of problem solving performance management challenges presented by Web 2.0 applications, mobile data services, VoIP and streaming video. The program underscores Keynote’s position as the leading provider of test and measurement solutions that improve mobile communications and online business performance, and capitalizes on the company’s experience bringing solutions to market that help the leading businesses in the world achieve optimal online performance. Keynote’s intent is to bring to the industry the same level of critical thinking and advanced solutions that are needed to address the evolving challenges of online performance and usability.

“Many people are talking about new Internet technologies, but few are assisting companies with how to address the performance challenges these new technologies bring to Web applications,” said Anshu Agarwal, executive director of marketing at Keynote. “Our new program is designed to identify and advance solutions that are needed to meet challenges of evolving Web and mobile technologies.”

The first event in the Keynote program is an annual Customer Advisory Board (CAB) meeting to be held at San Francisco’s Palace Hotel on March 12 and 13. The Keynote CAB program is limited in size, tightly focused and highly interactive. Attendees will enjoy a unique exchange of information and insights on measuring, managing and improving the online customer experience. Jennifer Bolt, CIO of Franklin Templeton, will present the CIO’s view on what increasing Web savvy financial consumers mean for online businesses. Umang Gupta, Keynote chairman and CEO, will address how Keynote is helping online businesses keep up with user expectations.

In addition to facilitating year-long ongoing contact with Keynote and industry online executives, CAB members receive a number of continuing benefits including privileged access to Keynote experts and competitive research; an invitation to Keynote’s annual CAB event; executive-level networking; and the opportunity to influence the direction of online performance management as the “best of the best” through a number of Keynote-driven marketing initiatives.

If you are a Keynote customer and interested in being considered for an invitation to participate in Keynote’s Customer Advisory Board program please contact Adriann Henderson by email at: adriann.henderson@keynote.com.

About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in test & measurement solutions that improve mobile communications and online business performance. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, we have been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, our industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Our on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.

We help over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Our customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by telephone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.

Editorial Contacts
Dan Berkowitz, Keynote Systems, Inc.
(650) 403-3305
dberkowitz@keynote.com

Topics:

.mobi, business, Communication, Customer experience, T-Mobile USA

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