2/28/07

StyleFeeder Brings Social Shopping Revolution to Facebook, MySpace and Friendster

Kurt Peters , Executive Editor

Leading Social Shopping Destination Site First to Fuse Consumer Style and Self-Expression with Leading Online Communities

Cambridge, Mass.-February 20, 2007-StyleFeeder, a destination site for online shoppers, today announced that it is the first social shopping site to bring self-expression of style and personality to all three major social networking sites – Facebook, MySpace and Friendster. StyleFeeder, a shopping community where users can track the products they like, rate products added by others and receive recommendations tailored to their tastes, has launched a widget compatible with each of these online communities. This personal “StyleFeed” allows shopping fanatics to create virtual wishlists that can be imported to personalized profile pages, serving as a visual communication of personal style to their friends and visitors.

“With over 200 Million social networking profiles on sites like MySpace, Friendster, and Facebook, people are sharing more about their lives and interests than ever before,” said Shergul Arshad, vice president of business development at StyleFeeder. “Now, StyleFeeder is giving people the chance to express their own unique style-from fashion, to home décor, to books, music and gadgets-and recommend their favorite items to others in their community.”

StyleFeeder provides members of the leading social networking sites with a quick, easy way to visually convey their favorite items. By adding the StyleFeed widget to a profile page, the user can track their latest favorite products, which when viewed together serve as an expression of personal interests and taste. A StyleFeed also acts as a wishlist for family and friends looking for gift ideas, as well as a recommendation engine for others with similar style.

StyleFeeder shoppers are already taking advantage of this capability, including celebrities as diverse as style icons Mary Kate and Ashley Olsen, ABC videoblogger and producer Amanda Congdon, and Cole and Dylan Sprouse, stars of the popular Disney show “The Suite Life of Zack and Cody.”

About StyleFeeder

StyleFeeder is a social shopping community that simplifies the online retail experience by helping shoppers discover interesting products on the Web and express their personal style. Mashable Social Networking Awards recently named StyleFeeder “Hot for 2007,” reinforcing StyleFeeder’s contribution to the social shopping space. StyleFeeder is a property of Top10 Media, a family of social networking properties dedicated to creating value in the areas of publishing and retail.

Topics:

business finance, Facebook, Mashable, MySpace, Social shopping

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