2/22/07

Coremetrics Enhances Precision Marketing Suite – Offers Unparalleled Automation for Online Marketing

Paul Demery , Managing Editor, B2B E-commerce

Search Engine Optimization powered by YourAmigo and Coremetrics Marketplace powered by Mercent drives maximum exposure, revenues, and profits

San Mateo, Calif. – February 21, 2007 - Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, has boosted its suite with the addition of two key online marketing applications. The company now offers Search Engine Optimization Powered by YourAmigo and Coremetrics Marketplace Powered by Mercent.

With these solutions, Coremetrics continues to help clients increase brand and product exposure and drive higher conversions and revenue through expanded closed loop, one-to-one marketing capabilities. Coremetrics Search Engine Optimization powered by the YourAmigo intelligent SEO engine provides a highly-automated and scalable managed service to optimize natural search results for large dynamic sites. Coremetrics Marketplace powered by Mercent helps retailers optimize performance across diverse comparison-shopping networks, such as Amazon, Shop.com, Shopping.com and Shopzilla, as well as across other digital marketing campaigns tracked by Coremetrics.

“The entire search landscape is extremely competitive, so when it comes to getting results that impact the bottom line, we know that time really is of the essence,” said John Squire, Senior Vice President, Product Strategy and General Manager, Search Services at Coremetrics. “These enhancements give digital marketers the ability to automate key day-to-day processes, freeing them up to spend more time on strategic initiatives that make the most of their marketing dollars.”

The two new applications bolster the Coremetrics Precision Marketing Suite, which is designed to help clients automate all of their digital marketing activities, including the increasingly strategic area of Search Marketing. In a recent industry survey conducted by Coremetrics, 46% of respondents cited “time” as the major challenge when managing paid search programs. Second to time, 37% of respondents reported being challenged with managing to their ROI targets. The two integrated product enhancements will provide increased automation of key marketing functions and an ROI –positive return, thus reducing the time spent to effectively manage these channels.

“Our product enables retailers to promote the right products with the right offers through the right online channels, so the relationship with Coremetrics is a great fit for us. Together we focus on maximizing client revenues in the most efficient manner,” said Eric Best, CEO at Mercent. “Because of the seamless integration between Coremetrics and Mercent, clients can quickly access the combined benefits of the platforms – generating new revenues and profits with minimal cost of advertising.”

“This is a great opportunity to work closely with a leader in precision marketing. Like us, Coremetrics recognizes the challenges that online marketers face and is actively pursuing ways to make SEO management easier, faster and more intuitive,” said Gary Smith, Vice President Global Sales & Marketing at YourAmigo. “Combining Your Amigo with Coremetrics, clients will recognize significant growth in revenue, while achieving ROI targets and making the search marketer’s life easier.”

Coremetrics Search Engine Optimization - takes an inventory of all website content, including deep, dynamically-created content, which can often be missed by traditional search engine tracking ‘spiders’. It then establishes links to optimized page content within a dynamic table of contents, with these pages being optimized to drive high search engine rankings. By combining Coremetrics SEO with Coremetrics Online Analytics, companies can access huge amounts of relevant, actionable data, which can be used to further optimize natural and paid search results. Coremetrics SEO does not require any alterations to a customer’s web site, and doesn’t require additional IT resources, saving both time and money. Joint clients including Brookstone and American Blinds, Wallpaper & More are poised to quickly take advantage of the combined solution. For more information visit www.coremetrics.com/SEO.

Coremetrics Marketplace - provides an effective way for retailers to promote and sell products to more then 150 million shoppers across more than 35 shopping portals, marketplaces, and affiliate networks. It consolidates the management of online shopping feeds as well as automating CPC bids, product assortments and category management. This not only reduces time, but also gives retailers the visibility to easily determine which online channels deliver the best ROI. Joint clients including BassPro, ExOfficio, Levenger, and Smart Bargains are poised to quickly take advantage of the combined solution. For more information visit www.coremetrics.com/Marketplace

Coremetrics Marketplace and Search Engine Optimization are tightly integrated with Coremetrics’ precision marketing suite, leading to increased automation and efficiency for all aspects of a digital marketing campaign. They are available now as part of the Coremetrics Search 2007 offering.

For more information or to schedule a demo, please contact 877-721-CORE or visit www.coremetrics.com.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry`s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Contact:
Christine King
Account Executive

LEWIS - Global Public Relations

575 Market Street, Suite 2550
San Francisco, CA 94105

Tel: +1 415 992 4416
Cell: +1 925 216 2057
email: christinek@lewispr.com
Web: www.lewispr.com
Agency blog: www.lewis360.com

Topics:

EDay, Electronic commerce, IBM WebSphere Commerce, Internet marketing, search engine optimization

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