2/14/07

Trans World unites multiple retail channels with new web platform

Trans World Entertainment, parent of e-retailer FYE.com, has deployed e-commerce technology from Vcommerce to unite its multi-channel entertainment units, consolidating several offline brands into F.Y.E. for your entertainment.

Mark Brohan , Research Director

Trans World Entertainment, parent of e-retailer FYE.com, has deployed e-commerce technology from Vcommerce to unite functions across its multi-channel entertainment units. The implementation comes as the company consolidates offline brands, including Coconuts Music and Movies, Strawberries Music and Sam Goody, under the name F.Y.E. for your entertainment.

Trans World Entertainment, No. 392 in the Internet Retailer Top 500 Guide to Retail Web Sites, wants to deliver a consistent multi-channel shopping experience across its businesses, executives say. Integrating on- and offline information systems will enable such improvements as gift card redemption at virtual or physical stores. The new e-commerce platform also is expected to improve supplier management across a multi-point distribution network, and enable merchandising flexibility and multiple payment options.

The open Vcommerce platform will enhance the shopping experience by integrating with third party software for search and web analytics. Vcommerce Enterprise is delivered in a software-as-a-service format, which enables customization and behind-the-firewall security.

“Customers have multiple options for buying entertainment today and we are committed to shifting with the changing times,” says Jim Litwak, Trans World Entertainment president and COO. “This commitment requires that we present a dynamic shopping experience that allows our customers to quickly locate and consume entertainment in whatever form or fashion is suitable to their needs.” The new e-commerce platform provides the “merchandising breadth and a single solution to manage our entire online presence that can also grow with us as we consider a fully integrated multi-channel value proposition,” he adds.

Trans World Entertainment has nearly 1,000 stores in the United States, the U.S. Virgin Islands and Puerto Rico under various brands. It operates more than 130 video stores, mostly under the Suncoast brand, and multiple web properties including Wherehouse.com and SamGoody.com.

Topics:

business, Commerce, Electronic commerce, Online shopping, Sam Goody

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