1/25/07

IncrediMail Creates Viral Marketing Buzz for "Rocky Balboa"

Kurt Peters , Executive Editor

Collaboration with MGM Introduces Film to Millions of Internet Users

NEW YORK, January 25, 2007 – IncrediMail (NASDAQ: MAIL), a software company specializing in consumer products and services on the Internet, announced today that it teamed with MGM Studios to offer branded content supporting the release of “Rocky Balboa” through its suite of interactive web applications.

The branded applications include:

• A series of “Rocky Balboa”-themed email backgrounds that IncrediMail users can embed within emails to friends and family;
• The Rocky theme song used as an email notifier to alert users when they have messages in their inboxes;
• An email skin to customize and decorate users’ inbox toolbar with “Rocky Balboa” images;
• Four “Rocky Balboa” wallpapers and a screensaver (made available through IncrediMail’s Magentic product [www.magentic.com], which specializes in quality screensavers and wallpapers for free).

All of these applications are listed on the www.incredimail.com website and are available free to consumers. In addition, all of the applications include direct links to the official Rocky Balboa website (www.rocky.com). IncrediMail’s ability to drive web traffic directly to the film’s website and trailer through a click of the mouse is an attractive incentive for marketers looking to promote and brand their products.

“The availability of the “Rocky Balboa”-themed IncrediMail content across backgrounds, skins, wallpapers and screensavers allows users to create an entire branded desktop presence,” said Javier Salom, IncrediMail’s Director of Business Development. “Since consumers spend a lot of time checking e-mail and surfing the web, this type of desktop presence allows them to view and embrace the products they enjoy while they are online.

“The marketing potential for MGM and others is exceptional,” he added. “It allows consumers to actively seek out branded content from the products they love and share it with their friends and family simply by sending an email. Essentially, the campaign turns consumers into actual marketers without the intrusiveness associated with many other corporate marketing initiatives.”

IncrediMail’s viral nature has been evident since the company’s inception in 1999 when it started to revolutionize how people personalize and use email to communicate. Its 10 million-plus active users send more than 330 million emails each month, which makes the viral potential of this new platform noteworthy for all marketers.

“This is an important step in making email-able and desktop-branded applications a prominent online marketing resource,” Salom said. “We praise MGM for taking the lead in seeking out innovative ways to reach consumers and create buzz for products and services.”

Financials not disclosed.

The “Rocky Balboa” images can be found by clicking on the following link: http://www.incredimail.com/english/gallery.asp?typeId=999&id;=100413.

The Magentic wallpapers can be found here: http://www.magentic.com/gallery/campaigns/rocky/rocky.aspx.

About IncrediMail Ltd.
IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. Our products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animation and notifiers; JunkFilter Plus, an anti-spam solution; and the recently introduced Magentic, a solution offering desktop Wallpapers and Screensavers. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. For more information about IncrediMail, visit www.incredimail-corp.com.

Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

Topics:

business, IncrediMail Ltd, marketing, Spamming, Technology Internet

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