1/16/07

MarketLive and Endeca Partner to Offer Best-in-Class Online Retail Solution

Kurt Peters , Executive Editor

Partnership Extends Online Retail`s Premier Search, Guided Navigation and Dynamic Merchandising Capabilities to Fast-Growing Retailers

PETALUMA, CA -- January 16, 2007 -- MarketLive, Inc., the leading global e-commerce application platform and services provider for retailers, today announced that it has teamed with Endeca, a next generation information access company, to introduce new MarketLive Intelligent Site Search and Navigation. Designed for many of today`s fastest-growing online retailers, MarketLive Intelligent Site Search and Navigation includes best-in-class search, Guided Navigation® and Dynamic Merchandising capabilities powered by Endeca and will be offered as a value-added component of the MarketLive E-commerce Platform. The fully integrated offering will give fast-growing online retailers new abilities designed to deliver a superior customer experience, while boosting conversion rates, average order size, and overall revenue.

MarketLive Intelligent Site Search will be generally available to new and existing MarketLive v5 customers in Q1 2007.

Offered as a turnkey solution, the MarketLive E-Commerce Platform and MarketLive Intelligent Site Search and Navigation give fast-growing online retailers advanced information access capabilities to drive a cutting-edge online shopping experience. Over 100 of the world`s most successful online and multichannel retailers use Endeca to power their online customer experience, including Barnes & Noble, Circuit City, CompUSA, Dabs.com, The Home Depot, Nike, Tesco, and Walmart.com. MarketLive v5 is the E-commerce Application Platform of choice that is used to increase online sales for some of the world`s fastest-growing online retailers, including Sur La Table, Sundance Catalog, Frontgate, Keds, and Armani Exchange.

"By integrating Endeca`s capabilities into MarketLive`s E-commerce Platform we`re able to fulfill our continued commitment to offer best-in-class capabilities enabled by the extensibility of our platform architecture," said Ken Burke, CEO of MarketLive. "This powerful combination of search, navigation and merchandising capabilities allows online merchants to expose the full breadth of their product lines while delivering highly relevant offers and promotional content. In essence, it`s like designing your storefront with each and every individual customer in mind."

"Endeca is excited to offer our information access solutions to a much broader audience through this integrated offering," said Phil Braden, director of customer-facing solutions at Endeca. "The MarketLive platform is the e-commerce solution of choice with many of today`s fastest growing retailers. This partnership will introduce a significant new channel for Endeca, while giving MarketLive a distinct competitive advantage to help increase their lead in the marketplace."

About Endeca
Endeca is a next-generation information access company, uniting the ease of search with the analytical power of business intelligence. Combining patented intellectual property, breakthrough science and a deep focus on user experience, the Endeca Information Access Platform helps people find, analyze and understand information in ways never before possible. Leading global organizations like ABN AMRO, Bank of America, Boeing, Cox Newspapers, Dice, The (US) Defense Intelligence Agency, The Home Depot, Hyatt, IBM, John Deere, The Library of Congress, Nike, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs and streamline operations.

Headquartered in Cambridge, MA, USA, Endeca is a private company with worldwide operations. For more information: www.endeca.com or info@endeca.com.

About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class e-commerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and MarketLive`s best practices-based Intelligent Selling® methodology enable merchants to enhance their customers` experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.

CONTACT:
Jill Hara
Kickstart for MarketLive, Inc.
650-346-5204
jhara@kickstartconsulting.com

Topics:

Commerce, Dabs.com, Dot-com, Online retailers, Online shopping

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