12/21/06

CELLFIRE LAUNCHES DISCOUNT COUPONS WITH OMAHA STEAKS

Kurt Peters , Executive Editor

Mobile Users Gain Instant Access To Select Fine Quality Beef & Gourmet Goods

SANTA CLARA, CALIF. [December 18, 2006] – Cellfire, the first-ever nationwide mobile couponing service, launched a national promotion with Omaha Steaks, one of the nation’s largest direct response marketing companies. It was announced today by CEO Brent Dusing.

Mobile users will now instantly gain access to exclusive offers from Omaha Steaks by using Cellfire. The current offers include: 50-percent off six-5oz. top sirloins for $29.99 and 55-percent off “The Ideal Gift Collection” for $59.99 which includes two-5oz. top sirloins, two-5oz. filet mignons, four-4oz. Omaha Steaks burgers, two-4.5oz stuffed sole with scallops and crab meat, six-5.75oz stuffed baked potatoes and a 6-in. Chocolate Lover’s cake.

“Omaha Steaks has just agreed to put some fantastic offers on Cellfire-just in time for the holidays,” said Dusing. “Omaha Steaks make a great gift and we’re happy to be delivering more value for our Cellfire shoppers.”

Omaha Steaks enters into a growing roster of retailers currently working with Cellfire: Hollywood Video, T.G.I. Friday’s, Bath & Body Works, 1-800-flowers.com, Carlson Leisure Travel Services, Conde Nast Publications, North Beach Pizza, Pizz’a Chicago, and Red Rock Coffee.

Cellfire is a free mobile phone application available nationwide on all carriers, which helps savvy shoppers and budget conscious consumers save money by delivering savings directly to their cell phones. Each user has their own set of discounts and offers specific to their geographic location. Users simply click on the coupon they want to use and show the coupon code to the store employee for redemption. Cellfire allows users to update coupons on their cell phone to receive the latest deals. For more information or to download Cellfire, visit www.cellfire.com .

ABOUT CELLFIRE
Cellfire provides consumers with convenient retail discounts directly on their mobile phones. Cellfire is the first-ever nationwide mobile couponing service. It is a free service that allows consumers to easily access amazing deals from great retailers nationwide through their cell phone. Founded in January 2005, Cellfire launched nationwide in June 2006. For more information or to download Cellfire, visit www.cellfire.com.

ABOUT OMAHA STEAKS

Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain fed Midwestern beef and other gourmet foods. Today, Omaha Steaks is recognized as the nation’s largest direct response marketer of premium Midwestern beef, available to customers by calling 1-800-228-9055, online at www.omahasteaks.com or at one of more than 80 retail stores nationwide.

Contact: Four Corners Communications, Inc. (212) 849-8250

Topics:

coupon, Food and drink, Omaha Steaks, Omaha, Nebraska, Steak

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