12/14/06

Bluefly.com Has First Million Dollar Day

Kurt Peters , Executive Editor

Strong Sales Support Donation of 2.5 Percent of Sales to St. Jude Children’s Research Hospital®

NEW YORK--Dec. 12, 2006--Bluefly, Inc. announced its first million-dollar day on Monday, December 11, 2006. By day’s end, Bluefly customers ordered more than one million dollars of merchandise, a record in the company’s history. In celebration of this financial milestone and in the spirit of sharing good fortune, Bluefly has pledged a donation of 2.5 percent of the day’s sales to St. Jude Children’s Research Hospital®. The donation will aid in the research and treatment of fatal illnesses in America’s children.

Melissa Payner, CEO and president of Bluefly, celebrated the news when she offered the donation. “I am so thrilled to celebrate our first million-dollar day by sharing our success with St. Jude – their commitment to saving children’s lives and the work they are doing is truly extraordinary.”

“Bluefly’s extremely generous gift to St. Jude comes at a very appropriate time of the year,” said John P. Moses, CEO of ALSAC, the fund-raising organization of St. Jude. “The holiday season brings about a sense of giving and hope, which is exactly what the children of St. Jude need. It’s so nice to know that companies like Bluefly are focused on more than just the bottom line.”

Bluefly offers its fashion-obsessed customers in-season clothing and accessories from over 350 top American and European designers at a significant value. With savings often starting at 40 percent off, Bluefly is a key destination for the holiday season, as evidenced by its customers’ shopping behavior yesterday.

Monday, December 11 marked the highest day of sales for Bluefly since the company was founded in 1998.

Bluefly, Inc.
Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please visit www.bluefly.com.

St. Jude Children’s Research Hospital
St. Jude Children`s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization. For more information, please visit www.stjude.org.

Contacts
Paul Wilmot Communications
Maggie Vermillion, 212-206-7447 ext. 19
mvermillion@greatpress.com

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business finance

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