Kurt Peters , Executive Editor
New York, NY – November 28, 2006 – Avenue A | Razorfish, the largest interactive agency in the U.S., today announced that the company has moved its New York team to a 45-percent larger, new flagship office at 1440 Broadway in Times Square. Avenue A | Razorfish, a local player in the interactive industry since 1995, is an operating unit of aQuantive, Inc. (NASDAQ: AQNT).
“Due to the continued acceleration of the digital industry, we have outgrown our current space, and we’re aggressively seeking more digital marketing and technology professionals to fill our new office and support our expanding business,” said Bob Lord, President, East Region, Avenue A | Razorfish.
The move consolidates more than 300 employees in New York (including 70 positions added so far this year) and three downtown Manhattan offices into one location at 1440 Broadway, where the agency occupies three consecutive floors (18-20). Previously located at 11 Beach Street, 162 5th Avenue, and 107 Grand Street, the new 80,000-square-foot flagship adds 25,000 square feet to the Avenue A | Razorfish footprint in New York, making it the largest of Avenue A | Razorfish’s 16 global offices.
The new flagship office located at the intersection of 40th Street and Broadway in Times Square, the media capital of the world, is blocks away from several Avenue A | Razorfish clients, including CondéNet, JPMorgan, Maybelline, Polo Ralph Lauren, The New York Times, and TIAA-CREF. Steeped in history, this location was previously occupied by industry heavyweights Google and About.com.
“Avenue A | Razorfish is a strategic partner of ours, and we’re happy to welcome them to the neighborhood,” said Sarah Chubb, president of CondéNet, the online division of Condé Nast magazines.
The space was redesigned to meet the unique needs of a digital media company with innovative amenities such as an observation lab, persona rooms, advanced media lab, creative studio, online hoteling system, pervasive wireless access, and Internet phones. Employees can also take time out in the 3,000-square foot outdoor terrace, café, library, Mother’s room, and video game room.
At the forefront of the social media revolution, the Avenue A | Razorfish NY team launched an internal Web 2.0 site to manage all communications and to entertain and inform staff about the move. Employees were able to access a sneak peek of the space under construction, floor plans, seating charts, FAQs, a face book, packing instructions, and other useful move-related information – while contributing their own content in the form of neighborhood resource links, restaurant picks, moving questions, and fun, “getting to know you” viral videos. To aid in building upon the cohesive culture of Avenue A | Razorfish, employees’ wants and needs for 1440 Broadway were surveyed months in advance and incorporated into the design process.
“Although we’re a global company, the New York market is critical to our success in terms of client acquisition and innovation,” added Lord. “We’ve built a born-and-bred digital culture that is truly different from traditional agencies and technology consulting firms. By constantly focusing on what’s next, we’ve been able to attract top talent in a competitive marketplace, including industry pioneers that founded many of the processes and methodologies since the early days of the Web.”
Berger Rait Design Associates in New York handled the redesign of the interiors. Newmark Knight Frank, Global Real Estate Advisors, represented Avenue A | Razorfish in the real estate leasing transaction and Icon Interiors managed the construction.
About Avenue A | Razorfish
Avenue A | Razorfish (avenuea-razorfish.com) is the largest interactive agency in the U.S. and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and ad creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions – East, West and Central – with offices located in major U.S. markets, the U.K., Australia, Germany, and China. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts. aQuantive, Inc. and all of its operating units are committed to Internet privacy.
Avenue A | Razorfish is aggressively recruiting talented leaders. To inquire about a career, please click on “Contact Us” at www.avenuea-razorfish.com.
Junior Account Executive
Becker Public Relations
Telephone 305-444-2181 x 232