10/25/06

FindTape.com® Conversion Jumps 34% After Launch of New E-commerce Site on Director Technology Partners’ .NET 2.0 Platform

Kurt Peters , Executive Editor

New York, NY, October 24, 2006 – FindTape.com, a leading supplier of adhesive tape to commercial entities and consumers, launches its new e-commerce site featuring a .NET 2.0 e-commerce solution from Director Technology Partners. Louis Peter, Director Technology Partners’ Managing Director says, “It’s the most advanced site in its category, with features that include targeted content, content & catalog management, automated cross-sells, search engine optimized pages, promotions, WYSIWYG administrative controls, and more.” Customers have praised the site for its new features and its ease of use.

FindTape.com conversion rate is now 5.9%, an improvement of 34% compared to the same period year ago. Conversion is that much more impressive when considering a global conversion rate of 2.1% for e-commerce sites as reported by Fireclick ® (w/o10/16/06). Conversion increased significantly based on new features such as the following:
- Shopping cart that calculates real-time shipping quotes
- Product comparison matrices that sort by price and other attributes
- Tape finder that limits the viewable product set to those with user-specified attributes
- Search engine that handles common misspellings
- Flexibility to view all product offerings within a category on a single page (relevant to high-bandwidth visitors)
- Reporting engine that provides a wealth of information such as the effectiveness of featured items, cross-sells, referring URL’s, keyword buys and more High sales conversion is also helped by the new platform’s site administrative module that makes daily changes simple.

The site’s content, catalog, merchandising, promotions and keyword buys are all easily managed through a user-friendly interface that requires absolutely no technical assistance or technical knowledge. Furthermore, the .NET 2.0 framework enables improved application performance, scalability, stability, deployment, and developer productivity vs. classical ASP pages.

About FindTape.com

FindTape.com (www.FindTape.com) is the Web’s foremost site for the purchase of adhesive tape products at a great value for the entertainment, hospitality and other industries, as well as consumers. FindTape.com features a broad assortment of adhesive tapes including gaffers, spike, wire-line, duct, painters, double-coated, packaging, sports and more.

About Director Technology Partners
Director Technology Partners (www.DirectorTech.com) offers reasonably priced Web development services, and a reasonably priced, best-of-breed, customizable, robust, scalable, and extensible e-commerce platform from experienced people who’ve built some of the best performing sites on the Web.

For further information contact:
Louis Peter
Director Technology Partners
LPeter@DirectorTech.com
212-769-3308

Topics:

business, content management systems, Label, marketing, search engine optimization

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