9/21/06

Twenty Five Leading Retailers Partner with Mercent to Maximize Revenues and Profits through Online Marketing Channels

Paul Demery , Managing Editor, B2B E-commerce

Cutter & Buck, FLAX art & design, and The Right Start Adopt Mercent Retail

SEATTLE - September 18, 2006 - Mercent, a provider of online marketing technology and services for retail merchants, today announced the addition of twenty five new Mercent Retail customers. Mercent Retail, the company’s on-demand platform, enables the world’s top retail brands to promote and sell products to more than 150 million shoppers across online product marketing channels through one low-cost, single point of integration. Mercent’s latest retail customers, including Cutter & Buck, Woolrich, The Right Start, FLAX art & design, Astral Brands, Zaccardi’s, Limoges Jewelry, and Science Kit (VWR International), are utilizing Mercent Retail to maximize online sales, profits, and merchandising control across online shopping portals, affiliate networks, and marketplaces.

"Mercent makes it easy to understand the profitability and inventory impact of shopping portals and marketplaces for every product in our catalog," said Ann Schneider, VP of Internet and Advertising at Limoges Jewelry, an Internet Retailer Top 500 merchant. "We rely on Mercent Retail to help us make more informed online product marketing decisions."

Mercent Retail integrates with existing back-end retail systems so marketers can make smarter online marketing decisions informed by back-end operational metrics including product inventory, cost of goods sold, and gross margin. Mercent Retail is a scalable platform that automates the scheduling, translation and transportation of product, inventory, order, referral, conversion, and financial settlement data for every SKU in the unique assortment assigned to each marketing channel.

Expanding online retail market requires advanced suite of tools
Industry experts project that today’s $136 billion online retail market will grow to $300 billion and 13% of total US retail sales by 2010. Forrester Research estimates that online marketplace revenue is expected to reach $54.3 billion by next year, accounting for 27% of e-commerce sales.

“To stay competitive, merchants must capitalize on third-party online marketing channels,” says Mercent CEO Eric Best. “More retailers than ever are benefiting from Mercent Retail, which offers easy product syndication across disparate marketing channels, clear analytics measuring profitability and inventory impact, and the ability to create unique, channel-specific product assortments and merchandising offers.”

The latest release of Mercent’s flagship software service includes Search Engine Marketing (SEM) analytics tools, offered at no additional cost to Mercent Retail subscribers. The expanded service, Mercent Retail Analytics, quantifies keyword performance in terms of critical retail business metrics including per-product revenue, profitability, inventory velocity, and return on inventory investment.

Mercent’s featured customers are listed on the company’s Web site at http://www.mercent.com/customers.aspx

About Mercent
Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent`s on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right offers in the right online channels. Mercent Retail provides a single point of integration between existing retail management systems and 30 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS? (NYSE:GES), Lucky Brand Jeans (NYSE:LIZ), SmartBargains, Wet Seal (NASDAQ:WTSLA), Proflowers (NASDAQ:PRVD), Celebrate Express (NASDAQ:BDAY), Crabtree & Evelyn, and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture funded company based in Seattle, WA. For more information, visit www.mercent.com.

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Contact:
Minou Nguyen
Communications Director, Mercent
206-779-4559
minou.nguyen@mercent.com

Topics:

Affiliate marketing, IBM WebSphere Commerce, Internet marketing, Online retailers, ProFlowers

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