9/18/06

MERCHANTADVANTAGE JOINS PROSTORES DEVELOPERS NETWORK

Kurt Peters , Executive Editor

MerchantAdvantage’s Channel Management with Chanalyticssm Enables Merchants to Cost-Effectively Send and Analyze Catalog Feeds to Any Shopping Destination Site

Miami, FL (September 15, 2006) – MerchantAdvantage, LLC is proud to join ProStores Developers Network as a software developer who has created an innovative, ProStores-compatible solution to help online merchants further maximize their ProStores web store. ProStores online merchants now have access to an affordable solution to send, monitor, and analyze the cost effectiveness of their catalog feeds seamlessly to any and all shopping destination sites. Through the ProStores Developers Network, members are developing tools that will provide ProStores merchants with expanded functionality. MerchantAdvantage is proud to be a part of this network and give the small- to mid-size business merchants the sophisticated capabilities that often were thought to be out of their price range.

Channel Management is a powerful dashboard software application that sits on the merchant’s desktop, giving her/him the power to manage their entire product catalog to ANY shopping destination site immediately and without third party assistance. Chanalyticssm then gives those same merchants immediate statistical feedback on how their products are performing on shopping comparison and destination sites. Empowered with this information, the merchant can, for the first time on their own, understand the value of their feeds and react to it, in real time. Merchants do not need to rely on expensive third-party services and can review reports that guide them to manage their channel product feeds more efficiently. By sending only their best performing products to a given channel, merchants are empowered to identify non performing products more quickly. The result is higher return on investment, immediate control of channel feeds, and real time feedback on what is cost effective for pay-per-click or revenue-based shopping comparison and destination sites. Chanalyticssm is offered FREE as an integrated feature in MerchantAdvantage’s market leading Channel Management tool.

ProStores, an eBay Company, enables small-and medium-size businesses to establish e-commerce sites quickly and cost-effectively. ProStores allows merchants to create professional, full-featured online storefronts, customized with their own branding and domain name. For more information about ProStores, please visit www.prostores.com.

“MerchantAdvantage believes the online retailer knows more about their business than any third party vendor they might hire. Channel Management with Chanalyticssm allows online retailers to leverage their product and marketing knowledge into true marketing success,” said Michael Lambert – CEO of MerchantAdvantage.

MerchantAdvantage leads to increased return on investment and:
• Allows the merchant to configure their product catalog and catalog dip to any shopping destination feed,
• Provides Chanalyticssm to track performing and non-performing channels, storefronts, categories and individual SKUs,
• Empowers the merchant to monitor and immediately determine which pay-per-click and revenue-based marketing campaigns are cost effective,
• Gives the merchant the power to adjust product feeds across any and all channels,
• Never locks the merchant into a long term contract, and
• Provides all of these features starting at only $245 per month.

A FREE demonstration of Channel Management, integrated with Chanalyticssm, is available to any online merchant via www.MerchantAdvantage.com or calling 800.550.9466.

About MerchantAdvantage, LLC

MerchantAdvantage (merchantadvantage.com) is an ecommerce software solutions company committed to championing and helping the small to midsized online ecommerce Merchant address complicated online issues and take a systematic, controlled and proactive approach to online product marketing. MerchantAdvantage provides long-term, cost effective software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices. MerchantAdvantage’s applications are designed to thoroughly connect the online retailer to their marketplace partners in a seamless motion of communication allowing Merchants to take control of their ecommerce channels, marketing strategies, IT solutions, and online order management demands. These software tools specifically help ecommerce retailers bridge the gap created by non-standardized data feeds to various online market places, shopping comparison sites, and other online shopping destination sites. MerchantAdvantage is changing the macrocosm of ecommerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace: We’re here because America’s commerce future is online.

For information on MerchantAdvantage, newsletters, and our company contact:
Chip Arndt
Executive Vice President|Business Development
chip@merchantadvantage.com
800.550.9466 x113

Topics:

Affiliate marketing, business finance, Ecommerce 2.0, Electronic commerce, Online shopping

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